A couple of years ago I attended a conference about employer/employee benefits where I had wanted to see if FOXY Lady Drivers Club might be a good one for caring employers with a large female workforce.
When I suggested this I got the same answer from three of the biggest schemes ie FOXY wasn’t inclusive (it’s just for women) and they couldn’t offer it for women alone.
So today I was interested to read research from PwC confirming what I’ve always known, that there is a sharp difference between what men and women want from employer benefit schemes, salary add-ons and staff perks.
Apparently a one size fits all approach no longer works.
For example, the PwC study of c2400 UK employees found that medical insurance was valued higher by women than men whereas company car schemes were rated higher by men. And so on…
PwC’s Alastair Woods explains ‘Put simply, men tend to prefer shares and pensions while women tend to prefer medical insurance and childcare vouchers. But it was hard to draw really firm conclusions other than that employees need an increase in choice.’
Those businesses that need supporting research to make commonsense decisions about staff benefits like this can now see that women and men don’t want (or have) to be treated the same in terms of employer benefits. This is a good thing…
This is not an equality thing
But for any Doubting Thomases, let’s not confuse this with equality considerations in any way (as many often do).
Men and women are entitled to the same education, rate of pay, jobs and training opportunities as well as parental work sharing/responsibilities. This approach is called Feminism and it’s why men can and should be Feminists too.
But when it comes to spending money or shopping we are very different.
By all means contact me if you’d like to offer a low cost employer benefit (ie FOXY Lady Drivers Club membership) for your female staff or customers. It’s an exclusive and caring service to help women run safer and more reliable cars, for less, and with a friendly 1:1 support service when motoring gets stressful. All these areas affect staff performance of course.
Employers can then be seen to do the right thing re any grey female fleet of drivers/cars whilst meeting their duty of care at a low price. And Club members ie women drivers can trust us to always put their (family) best interests first.