A recent study of 1,000 UK drivers reveals women are, on average, 12% angrier than men when they’re behind the wheel.
So claims Hyundai and behavioural psychologist Patrick Fagan after cutting-edge technology to create the world’s first Driving Emotion Test (DET).
This involves facial coding technology, eye tracking analysis, galvanic skin response and a heart rate monitor to record how specific stimuli impact our emotions when we’re driving.
The results are then fed into specially-created software to provide subjects with a unique DET score.
If you want to have a go you can via an online DET and secure tickets to House of Hyundai– a three-day sensory experience on the 4th and 5th November 2016 at Unit London in Soho.
Angry female driver reactions
Apparently women were the most angry when undertaken, shouted at, beeped at, had to deal with a back-seat driver (women 14% angrier) or faced with a road user who failed to indicate (women 13% angrier).
In all test scenarios, women were more likely to respond with anger than male drivers.
The study suggests two dominant emotions of happiness, as in a sense of freedom when driving and anger when drivers feel out of control.
Other Driving Emotion findings
Research findings include…
1/ The primary reasons for our continued love affair with driving are the freedom it gives us (51%), mobility (19%) and independence (10%)
2/ If you want a man to open up, take him for a drive. Just under a third (29%) of men said they find it easier to have a conversation in the car. Fourteen percent added that a chat actually makes them a better driver
3/ 54% of Brits said the thing that made them really happy in the car was singing – which may explain why Carpool Karaoke has resonated with many people
4/ When the researchers looked at what makes us happy behind the wheel, 84% of people said “empty roads”, 78% said “the countryside” and 69% “the seaside”
5/ Music also makes most drivers happy. Eight out of 10 people nearly always listen to something while driving with Meatloaf’s Bat out of Hell and Queen’s Bohemian Rhapsody top of the driving charts. Pop (70%) and rock (61%) are the most popular genres
Explaining the results, Mr Fagan commented: “Psychologically, women score higher than men on emotional and verbal intelligence, and on the personality trait of neuroticism. Evolutionary theory suggests our early female ancestors had to develop an acute sense of danger for anything that threatened them and their young if their cave was undefended while men were out hunting. That ‘early warning system’ instinct is still relevant today, and women drivers tend to be more sensitive to negative stimuli, so get angry and frustrated quicker.”
Tony Whitehorn, Hyundai Motor UK’s President and CEO comments: “We are constantly striving to better understand what impacts people’s behaviour when they are driving and this research has certainly revealed some interesting, and somewhat surprising results. By examining drivers’ emotions, our aim is to help them get a better drive both today and in the future.”
Anger busting driver strategies
I am not sure how Hyundai plans to improve the driving ability of those that undertake cars, beep, shout or fail to indicate their directional intentions to women but I can say, hand on heart, that FOXY is doing what it can to help Club members cope with the stressful side of their motoring by being here for them when they need us.
So they can set out to drive to work, for example, in a better and less stressed frame of mind that is more likely to aid their concentration and tolerance of others.
Comments most welcome via Twitter @FOXYtweets.