Monthly Archives: September 2008

No dealership interest in the Silk Pound?

Posted on September 28, 2008 by foxysteph

Some considerable time ago I agreed to speak at a conference in October, called The Silk Pound, which was all about helping dealerships become more female friendly and sell more new cars to women. My specialist topic is aftersales ie … Continue reading →

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If women won’t buy new cars, what will they buy?

Posted on September 27, 2008 by foxysteph

The motor industry is struggling to sell new and used cars. Not the small, green and £35 car tax cars that most women drivers want to buy but the bigger, more thirsty CO2 polluters, like Porsche, Land Rover, Jeep and … Continue reading →

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Do women drivers take motoring more seriously than men?

Posted on September 25, 2008 by foxysteph

We recently set up a new business bank account with Lloyds and their new business manager sent me a local press cutting from the West Sussex Observer ‘Motors Today’ which had caught his eye. A survey about men and women … Continue reading →

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Getting it right for women

Posted on September 22, 2008 by foxysteph

Some women want to be treated as male equals, others are happy with monnikers like Yummy Mummies and I’ve just read about a female who loves DIY, car maintenance and the colour pink. She expects to have her cup cake … Continue reading →

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Real garage rip offs or old-fashioned ripping yarns

Posted on September 5, 2008 by foxysteph

According to a survey carried out by Lloyds TSB’s Insurance Services www.insurance.co.uk comparison site some 50% of motorists, including women, believe that they have been ripped off by car mechanics. Allegedly these ‘scams’ cost the nation £8 billion in overcharged, … Continue reading →

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