Fabulous, frivolous, feminine and FOXY

Believe it or not, this is a genuine headline that I didn’t write but which has been used to describe a special FOXY day out this Sunday hosted by Hendy Group at their new car showroom in Eastleigh.

When all about is doom and gloom to do with new car sales, I am delighted to report that this is the sort of bullish strategy that is likely to sort out the men from the boys in future. Use the downturn to strengthen local relationships and with a view to reinforcing Hendy’s female friendly reputation and you have some goodwill among local women drivers to rely on come the new dawn.

We’ll be there of course and in good (non motor related) company this time including local businesses Portrait Place, Wannabe Pampered, The Feel Good Factory and Dior Cosmetics.

We met Hendy some time ago and through their aftersales team who are particularly pro-active in marketing their ‘all makes garage servicing’. At their request FOXY carried out a female friendly audit of their South East businesses, made several recommendations which were welcomed, has spoken to their aftersales managers since and now promotes their female friendly garage services and offers to women driver members of the Club. It’s instantly obvious that this is a family run business that genuinely cares about customer service from the top down. I say that after visiting other dealerships who clearly don’t understand the female friendly touch at the very top of their organisation…!!

I expect it to be a lot of fun on Sunday. Anyone in the area who’d like to pop in and say hello are most welcome. It’s at the Hendy Showroom (they look after Ford, Mazda and Kia franchises, offer vehicle rental, parts and car servicing here too) at Leigh Road, Eastleigh which is underneath Junction 13 of the M3 motorway (so to speak).

Come and be pampered (nails, makeup, skincare that sort of thing) and to stand a chance of winning a fabulous Spa Day at Careys Manor Hotel at Brockenhust in the New Forest. The way I am feeling (and looking) today I could do with winning it!!

Don’t forget the clocks go back this weekend – an extra hour in bed (hoorah) but darker evenings (always look on the bright side – getting closer to Spring 09) …

FOXY Steph

About foxysteph

FOXY Steph is Steph Savill, a Sussex Mum who runs award-winning FOXY Lady Drivers Club, a motoring association for women and FOXY Choice, a marketing services agency for female friendly businesses. To find out more, please follow the links from the home page.
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