Our Head of Sales, Claire Boundy, lives near Taunton so it seemed like a good place to start our FOXY Lady Drivers Club foray into the West Country providing female friendly garage and motoring support services for women.
We now have a really friendly BSI Kitemark licensed garage in Taunton to provide women driver members with car checks plus a range of FOXY approved local garages offering MOT, servicing and repair discounts so that’s a good start. Lots of national offers and our accident assistance and helpdesk of course!
The disappointing bit here is that despite contacting all the dealerships in the area, none have taken the plunge to sign the FOXY Promise and become a FOXY Choice subscriber.
Now clearly dealerships are in the doldrums and perhaps they are sitting on the fence for the moment but with a unique female friendly business proposition to promote themselves online to new customers and as a female friendly business ahead of others I am surprised and disappointed not to have more takers with a view to when the good times return. Very short-sighted I think.
Maybe when they pick up on our local PR and Musgrove Park hospital promotion we’ll have some new recruits – let’s hope they haven’t left it too late to compete with the independents for valuable aftersales business that can lead into the showroom.
Unless, of course, they aren’t female friendly businesses (and I’ve spoken to many UK dealership staff that clearly aren’t) and know that the FOXY Promise will out them as such.
So far I have been surprised by a couple of leading national garage organisations that have blanched at FOXY’s service and ethical commitment (see PS). Very telling but not a surprise if our Helpdesk call log is anything typical!!
FOXY Steph
PS: The FOXY Promise states “We strive to be a female friendly business and will never knowingly overcharge, patronise or sell our customers services they do not need or want.”
Sounds fairly basic to me but businesses that fail the female friendly FOXY Promise test know we spread the word in the Club…
