Monthly Archives: April 2009

The customer should be Queen in a recession

Posted on April 30, 2009 by foxysteph

What’s your business strategy in this recession? I hope you are doing well – many independent garages are I find, and perhaps that is because their aftersales prices are often (but not always) cheaper than dealers, combined with the fact … Continue reading →

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Car insurance information for women drivers

Posted on April 29, 2009 by foxysteph

Stats from the ABI (Association of British Insurers) show that 107,000 fraudulent insurance claims were detected and exposed in 2008 and that their value, £730m, was up by 30% over 2007 £360m of this referred to fraudulent motor claims, about … Continue reading →

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Female friendly websites for women drivers

Posted on April 28, 2009 by foxysteph

The word oxymoron dawned on me as I wrote the heading here as so few websites for garages, dealers and dealerships are as female friendly as they might be.  Not moron as in moronic you understand but meaning that the … Continue reading →

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How car dealers offend women (part 1 of many)

Posted on April 27, 2009 by foxysteph

I am often asked how FOXY can tell a female friendly car manufacturer, dealer or main dealership from the way they market to and then treat women. Clearly that’s a big story but let’s start by looking at the ones … Continue reading →

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Scrappage scheme could hurt independent garages

Posted on April 22, 2009 by foxysteph

The long predicted car scrappage scheme was announced in Mr Darling’s Budget today. If motorists, including women drivers, are to be encouraged to trade in their 10 year old car for £2k – it’s too early to know all the … Continue reading →

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Female friendly means business

Posted on April 22, 2009 by foxysteph

I have just read a marketing article confirming that a female friendly business approach is likely to boost online marketing success, according to IPC Media research. Apparently 97 per cent of female web users research products online (presumably 3% don’t … Continue reading →

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BBC Watchdog recommends Mini car checks

Posted on April 21, 2009 by foxysteph

I have caught the BBC Watchdog programme a couple of times now and was surprised to see Mini in the docks both times. So many women drivers love this car and have paid a premium price to buy it. There … Continue reading →

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Will Aviva do better than Norwich Union?

Posted on April 17, 2009 by foxysteph

I just typed ‘how much did the Aviva rebrand cost’ into Google to find that others have been there before me… The answer is an estimated £12.5 million I am told (sounds too cheap to me…) – that and the … Continue reading →

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Cars women drivers like

Posted on April 14, 2009 by foxysteph

Why re-invent the wheel so to speak. I came across this article at a website called Auto Parts Online which you can either read here or there! “I was reading an article today about women drivers and the top ten … Continue reading →

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Which car mechanics are qualified?

Posted on April 8, 2009 by foxysteph

I was used to associating Corgi with qualified gas fitters – in fact I thought that the GI was part of an acronym and stood for Gas Installers, but perhaps I was wrong. I now read that I should ask … Continue reading →

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