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Monthly Archives: April 2009
The customer should be Queen in a recession
What’s your business strategy in this recession? I hope you are doing well – many independent garages are I find, and perhaps that is because their aftersales prices are often (but not always) cheaper than dealers, combined with the fact … Continue reading
Posted in car dealerships, female friendly garages
Tagged female friendly car dealerships, female friendly garages, Ford, marketing to women, Mazda, Peugeot
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Car insurance information for women drivers
Stats from the ABI (Association of British Insurers) show that 107,000 fraudulent insurance claims were detected and exposed in 2008 and that their value, £730m, was up by 30% over 2007 £360m of this referred to fraudulent motor claims, about … Continue reading
Posted in women drivers, women's car insurance
Tagged ABI, car insurance, car insurance for women, car insurance information, FOXY Lady Drivers Club, insurance cheats, YouGov
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Female friendly websites for women drivers
The word oxymoron dawned on me as I wrote the heading here as so few websites for garages, dealers and dealerships are as female friendly as they might be. Not moron as in moronic you understand but meaning that the … Continue reading
Posted in car dealerships, female friendly garages, garage services, women drivers
Tagged car dealerships, female friendly garages, garage services, Wallis & Son, Websites
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Female friendly means business
I have just read a marketing article confirming that a female friendly business approach is likely to boost online marketing success, according to IPC Media research. Apparently 97 per cent of female web users research products online (presumably 3% don’t … Continue reading
Posted in female friendly garages, women drivers
Tagged female friendly car dealers, female friendly garages, female friendly garages, female motorists, IPC Media
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BBC Watchdog recommends Mini car checks
I have caught the BBC Watchdog programme a couple of times now and was surprised to see Mini in the docks both times. So many women drivers love this car and have paid a premium price to buy it. There … Continue reading
Posted in women
Tagged BBC Watchdog, female friendly garages, Mini, power steering problems, women drivers
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Will Aviva do better than Norwich Union?
I just typed ‘how much did the Aviva rebrand cost’ into Google to find that others have been there before me… The answer is an estimated £12.5 million I am told (sounds too cheap to me…) – that and the … Continue reading
Which car mechanics are qualified?
I was used to associating Corgi with qualified gas fitters – in fact I thought that the GI was part of an acronym and stood for Gas Installers, but perhaps I was wrong. I now read that I should ask … Continue reading
Posted in garage services, road safety
Tagged BBC Watchdog, car mechanics, car servicing, Corgi
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