Today’s research confirms that women are outperforming men in Higher Education, university places and heading into top professions in Law and Medicine.
Good luck to them and I hope they manage to fit in a love life and find time for a family whilst flying so high. We all need to be proficient jugglers too!
If nothing more, this is surely another wake up call for those industries, like the UK’s motor industry, where women are not as welcome as they should be made to feel.
Now that we know what cars they buy and (some of us know) what they want but what is the industry doing to make sure that women drivers of all ages get the services and quality standards they expect from female friendly garages and car dealerships, to reflect their changing profile, needs and budget.
Not just cash rich business executives buying the likes of new prestige cars such as Mercedes, Porsches or BMWs but budget conscious Mums and older single female motorists when it comes to women buying a new or used car or choosing the best garage for the likes of an MOT, car servicing or repairs.
Which motor businesses are marketing to women effectively in the UK?
I can’t think of one I’d give four let alone five stars yet but I’d be delighted to be put straight here.
FOXY Steph
“If you want anything said, ask a man. If you want anything done, ask a woman. ”
Margaret Thatcher
By all means find out more about better motoring services for women at FOXY Lady Drivers Club and how to find female friendly UK garages, dealers and new car dealerships at FOXY Choice
