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Monthly Archives: July 2009
Does the Motor Codes garage scheme encourage women drivers to pay over the odds in car dealerships?
Does the Motor Industry Service and Repair Code/garage market itself to women and encourage them to pay over the odds in car dealerships? Yes I think it does. For starters the Motor Codes website, blog and recent press releases state…. … Continue reading
Posted in car dealerships, garage services, marketing to women, women drivers
Tagged Bosch Car Service, BSI Kitemark, good garages, OFT, rip off garages, VBRA, women drivers
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What is a garage?
Is a garage a one man band, a family-owned SME, one that’s part of a national or regional franchised network, a fast-fit centre like National Tyres or a franchised new car dealership appointed by the main car manufacturers. Taking a … Continue reading
Posted in car dealerships, female friendly garages, garage services, women drivers
Tagged female motorists, franchised car dealerships, good garage, women drivers
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About female friendly businesses
I posted a topic in motor industry AM-Online’s forum about female friendly car manufacturers and franchised dealerships marketing to women. My personal opinion, based on everday anecdotal evidence, is that very few UK garages and main dealerships know what women … Continue reading
Mazda gets things right in a recession
Thank goodness for some good news. Some new car manufacturers are adopting bullish tactics in this recession! This is such a great opportunity to grab the bull by the horns and beat the competition to the future! Take Mazda Europe … Continue reading
Posted in car dealerships, marketing to women, women, women drivers
Tagged Amarjit Shokar, female friendly car dealerships, Jeremy Thomson, Mazda Romford, Mitchell Group, women drivers
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Why are there no women drivers in Formula One?
Neither England’s men or women are doing well in the Ashes at present. Let’s pray for rain or a batting miracle tomorrow. Either way I feel sure we’ll read pages and pages in our papers about the men’s game and … Continue reading
Posted in women, women drivers
Tagged female cricketers, female footballers, female racing drivers, women tennis players
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Speed challenging another car
I love Michael McIntyre and heard him in full flow talking to Jeremy Clarkson on Top Gear before he very nearly overturned the ‘reasonably priced’ car. He made me (Jeremy and other women drivers at the show) laugh out loud … Continue reading
Should women earn the same as men at Wimbledon?
As you know, I run a motoring club for women drivers and we get a fair bit of flak from men who are fed up about women bleating (that’s how they see it) about wanting better services than them. They … Continue reading
Do women drivers haggle in garages?
I have just read an interesting article claiming that independent garages are better equipped to cope wth the effects of the recession than main franchised dealers. According to Colin Bruder of Network Automotive, independent garages are more flexible and more … Continue reading
Posted in garage services, marketing to women, women drivers
Tagged Falkland Performance, franchised dealerships, independent garages, Network Automotive, new car dealerships
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