Monthly Archives: August 2009

No excuses for stupid young drivers

Most young female motorists are foxy and responsible in my experience but the accident statistics paint a different picture for young male drivers. So to hear this morning that one in five young drivers, including women, may be on our … Continue reading

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Elderly woman driver ripped off by UK dealership

Here’s a salutary tale from FOXY Lady Drivers Club to illustrate just how easy it is for older women drivers to get ripped off sold expensive services that are more than they can afford or need to pay. In this … Continue reading

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Making data female friendly for women drivers

As a professional Chartered Marketer with a particular interest in marketing to women, I was interested in the fact that The Information Commissioner has just issued a new Code of Practice to make privacy codes on websites and contractual forms … Continue reading

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Garages that get it right for women

Do women demand different standards from men? Stupid question in my book but you have to ask, in case someone thinks differently and wishes to have their say (and are most welcome so to do…). Of course women have different … Continue reading

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Our FOXY weekend prize award

Last year Paul and I won the Home Business Couple of the Year Award and our foxy prize was a weekend away at the Cotswold Water Park Four Pillars Hotel. We did try to take this near Easter but there … Continue reading

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Sisters can DIY car maintenance for themselves

A recent survey by Churchill Car Insurance confirms that few women drivers are very good at car maintenance. When asked about specific garage-type chores nearly half the women asked claimed not to know how to top up their oil or … Continue reading

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Foxy Deborah beats the men in the Dragons Den

I have just caught up with some TV programmes including a recent episode of Dragons’ Den with a new garage network called Servicing Stop run by two brothers who asked for £100k in exchange for 12.5% equity. Peter Jones wanted … Continue reading

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Harriet is right about female friendly garages…

Recent research carried out for Shell Helix  found that almost 80% of motorists were attracted to independent garages with clean and professional workshop premises.  I wonder who the other 20% were. It always amazes me that the UK motor industry … Continue reading

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Motorways are scary for women drivers

Some recent research reminds us how scary motorways are for many learner drivers, especially women drivers. No surprises really because motorway driving isn’t taught as part of the test and it is a completely different driving skill. It also reminds … Continue reading

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Do we need female friendly businesses?

In an ideal world all businesses would be female friendly so that’d be a minimum standard for all. But in male oriented environments like garages, car showrooms, DIY stores and computer/gadget shops among many others perhaps there is a need … Continue reading

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