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Monthly Archives: August 2009
No excuses for stupid young drivers
Most young female motorists are foxy and responsible in my experience but the accident statistics paint a different picture for young male drivers. So to hear this morning that one in five young drivers, including women, may be on our … Continue reading
Posted in women drivers, women's car insurance
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Making data female friendly for women drivers
As a professional Chartered Marketer with a particular interest in marketing to women, I was interested in the fact that The Information Commissioner has just issued a new Code of Practice to make privacy codes on websites and contractual forms … Continue reading
Posted in female friendly garages, marketing to women, women drivers
Tagged Information Commissioner, Lloyds TSB, Privacy Code of Practice
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Garages that get it right for women
Do women demand different standards from men? Stupid question in my book but you have to ask, in case someone thinks differently and wishes to have their say (and are most welcome so to do…). Of course women have different … Continue reading
Posted in female friendly garages, garage services, marketing to women
Tagged marketing to women
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Our FOXY weekend prize award
Last year Paul and I won the Home Business Couple of the Year Award and our foxy prize was a weekend away at the Cotswold Water Park Four Pillars Hotel. We did try to take this near Easter but there … Continue reading
Posted in female friendly garages
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Sisters can DIY car maintenance for themselves
A recent survey by Churchill Car Insurance confirms that few women drivers are very good at car maintenance. When asked about specific garage-type chores nearly half the women asked claimed not to know how to top up their oil or … Continue reading
Posted in female friendly garages, garage services, women drivers, women's car insurance
Tagged car breakdown, car checs, car insurance
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Foxy Deborah beats the men in the Dragons Den
I have just caught up with some TV programmes including a recent episode of Dragons’ Den with a new garage network called Servicing Stop run by two brothers who asked for £100k in exchange for 12.5% equity. Peter Jones wanted … Continue reading
Posted in female friendly garages, garage services, women drivers
Tagged car servicing, Deborah Meaden, Dragons Den, garage services
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Harriet is right about female friendly garages…
Recent research carried out for Shell Helix found that almost 80% of motorists were attracted to independent garages with clean and professional workshop premises. I wonder who the other 20% were. It always amazes me that the UK motor industry … Continue reading
Posted in female friendly garages, garage services, women drivers
Tagged female friendly garages, Shell Helix, women drivers
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Motorways are scary for women drivers
Some recent research reminds us how scary motorways are for many learner drivers, especially women drivers. No surprises really because motorway driving isn’t taught as part of the test and it is a completely different driving skill. It also reminds … Continue reading
Posted in garage services, road safety, women drivers
Tagged road safety, women drivers
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Do we need female friendly businesses?
In an ideal world all businesses would be female friendly so that’d be a minimum standard for all. But in male oriented environments like garages, car showrooms, DIY stores and computer/gadget shops among many others perhaps there is a need … Continue reading
Posted in female friendly garages, marketing to women, women drivers
Tagged female friendly businesses, iPhone, iPod, Lara Croft, marketing to women, Sheilas Wheels
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