Bearing in mind that more women drivers than men buy used cars in the UK, you would expect a leading trade conference about used cars to include more than just a few token female speakers in their ranks.
So how many women might you expect to see out of a panel of ten leading industry speakers would you say?
Including the likes of Ford Online, Peugeot, a view from the dealer forecourt, Parkers and Glass’s Guides?
Well the answer is none – not one woman, nor can I see anyone attempting to represent the consumer’s point of view either.
I shouldn’t be surprised but I am forever disappointed that men don’t see how un-female friendly their industry is from the point of view of customers and employees. Or how sales-oriented rather than marketing ie customer-oriented they are
When will the industry start to take female customers seriously and actively set out to represent our views??
FOXY Steph
