In my spare time I enjoy a role as a Committee member of the Sussex branch of the Chartered Institute of Marketing (CIM Sussex).
After a mad rush to recruit attendance for next weeks event near Gatwick, we find that our promotional literature has got stuck in the post and our attendance levels are too poor to make a go of this so we have had to cancel.
So what?
Well… this event was called ‘Direct mail and email marketing… incompatible partners or wellmatched bedfellows’ and a key speaker from Royal Mail was to include case studies to show us how it should be done.
Having planned to debate the reliability of both channels, the Sussex Committee may well decide in favour of email in future, having opted for a more personal and considerably more expensive method of communication this time, and in a recession…
Which has encouraged me to send out FOXY’s B2B communications by email too – when previously they’d go by ‘proper’ post.
I doubt CIM Sussex can claim anything from Royal Mail in these circumstances, as we must be one of many in a similar ‘not for profit’ situation. But it’s worth asking I suppose.
FOXY Steph
