I’d like to think that if a garage signs our FOXY Promise not to overcharge, patronise or sell customers services they don’t need or want to buy, they’d be nice to deal with too.
Especially if they have a BSI Kitemark which is one of the most demanding quality standards there is.
But I’d be wrong on occasion such as when I called to arrange a no-obligation Marketing Review with a FOXY Choice subscriber near Torquay. I was expecting a polite chat with the owner; instead he was unnecessarily rude, offensive and really unpleasant on the phone. After giving his business two further chances over the phone, that business entry has been marked ‘not female friendly’ and it would take a lot to convince me otherwise or to take any money to promote that business in future.
Which is a shame because that garage clearly needs our female friendly customer service training more than many and a bad impression front of house will be remembered much longer by women drivers than a great mechanic behind the scenes.
Under normal circumstances I really enjoy my marketing chats with the genuinely female friendly garages and dealerships and come away inspired by how hard they are working to get service levels right in an industry that is a long way short of being female friendly enough!!
But it is clear to me that some businesses see FOXY Choice as simply a means to sell at members of FOXY Lady Drivers Club whereas it is much more their opportunity to show off their female friendly and quality credentials to existing customers and other local women drivers. A quick sales fix FOXY Choice is not; our sister business is a life-assistance support service for women drivers and we do not sell at our members. However all foxy ladies like a good deal 
and those FOXY Choice subscribers that give us a MOT or garage offer get promoted to Club members for free so she might consider their business when the time is right for her (or other family) cars to have a service or repair.
I’d like to think all women drivers got a warm and at minimum polite reply whenever they contact a FOXY Choice garage partner in future.
And FOXY Lady Drivers still can in Torquay of course from female friendly Babbacombe Garage and Harrison Garage in nearby Totnes, both operating a fully approved OFT Code of Practice, members of the well regarded Bosch Car Service network and offering local members of FOXY Lady Drivers Club free quarterly Car Fitness Checks to keep them and their family safe on the road all year round. And of course, by the time you read this, there may be more female friendly business subscribers in your area too.
FOXY Choice
