As we wind down towards Christmas it’s good to see some festive cheer in evidence – thanks to Bankside garage in Leeds reminding us of their female friendly FOXY Choice credentials.
Of course it isn’t necessary to employ women for a business to be female friendly (in fact FOXY research last year suggested that women were equally happy to buy a car from a man as a woman in a showroom providing they knew what they were talking about) but in an industry with such a reputation for being male dominated, if you are seen to employ women this could be a source of reassurance for many local women drivers even if you don’t need to see them when you take your car in.
In Bankside Garage’s case, should reassurance be needed, they are also one of the best garages in Leeds with a BSI Kitemark and operating to a fully approved OFT Code of Practice, as a member of the Bosch Car Service network.
I am sure we all have our fingers crossed for a good start to 2010 after such a miserable 2009 in the motor industry.
Whilst the new car dealerships might have had some help in the shape of the car scrappage scheme (even though this benefited overseas manufacturers not ours) the reality is that the independent garages now need to fight for their share of the MOT, car servicing and vehicle repair work around because many older caps were scrapped and motorists trying to save money have been cutting back on their motoring and trips to garages.
Yet another reason for the best garages to market themselves as different from the mediocre and why the FOXY Choice female friendly marketing services can help in this area.
We’re here to spread the word to as many women drivers as possible in 2010.
FOXY Steph
