Monthly Archives: February 2010

Tales of car accidents in reverse

Posted on February 26, 2010 by foxysteph

Much as the stories about women drivers being unable to read maps disappeared with the arrival of satnav systems hopefully the tales of our not being able to park will fade away with the arrival of parking sensors… Not that … Continue reading →

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Female car sales opportunities lost

Posted on February 24, 2010 by foxysteph

An interesting sales survey in the motor industry confirms that franchised car dealers are not maximising their new car sales opportunities due to their lethargy in dealing with online enquiries. Lethargy, apathy or a lack of online sales experience one … Continue reading →

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How to sell cars and garage services to women

Posted on February 22, 2010 by foxysteph

FOXY provides marketing services to help garages and dealerships become [and be seen as] more female friendly and my specialist subject is marketing to women so I do have a vested interest in this subject… Why bother making the industry … Continue reading →

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Are city law firms female friendly enough?

Posted on February 14, 2010 by foxysteph

My anecdotal evidence (mostly based on reading the Daily Telegraph I accept) is that there are more and more legal cases of City firms behaving badly towards female staff. So perhaps I am not surprised to read that female friendly … Continue reading →

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Rip off garages earn motor industry a bad name

Posted on February 11, 2010 by foxysteph

I have just received a shocking email titled ’14 million UK motorists feel ripped off by their garage’ from Motor Codes who organise the Motor Industry Service and Repair Code. They have 6200 subscribers of which the lion share (>70%) … Continue reading →

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What is a fair price for garage services?

Posted on February 11, 2010 by foxysteph

With average garage labour rates varying between £90 an hour for a dealership and £56 for an independent garage in the UK it’s hard to know if you are paying more than you need to when there are so many … Continue reading →

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Foxy Ford offers special Spring car discounts

Posted on February 10, 2010 by foxysteph

Whilst Toyota is taking one day at a time to cope with major quality and image problems, Ford is quick to present its special Spring car discounts of up to £5,000 for new car sales including many sporty Zetec models … Continue reading →

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Commiserations to Toyota and their drivers

Posted on February 5, 2010 by foxysteph

I am sorry to hear of Toyota’s problems at present – we know they are an organisation committed to quality and that they are not the only car manufacturers with cars to recall and serious safety issues to address. I … Continue reading →

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Do women drivers need female friendly car parks?

Posted on February 1, 2010 by foxysteph

At first I thought this was a joke from Nationwide Autocentres in their latest newsletter but it isn’t. According to car sales giant Motorpoint who decided to ask, 77% of those they sampled thought women needed their own shopping car … Continue reading →

Posted in female friendly, marketing to women, women drivers | Tagged , , , | 2 Comments