Apparently one in four women are more interested in politics since the rise of the PWAG (Politicians Wives and Girlfriends…)
Almost a quarter of women (24 per cent) are taking a more avid interest in political affairs thanks to foxy women in politics such as Sarah Brown and Samantha Cameron, according to research by motor insurer Sheilas’ Wheels.
Although I find this hard to believe (depending on the politician I suppose…) apparently one in six women (17 per cent) said they would consider dating or marrying a politician since the rise in popularity of the PWAG.
88 per cent of women questioned admit that the PWAG has had an influence on their behaviour and the way they conduct themselves, choosing modesty over brashness. A further 72 per cent of the women surveyed claim the PWAG is a big influence on their wardrobe – way ahead of the WAG with 28 per cent of the vote.
Additionally, over a third (37 per cent) of British women would rather be, or be like, Samantha Cameron compared with a fifth (21 per cent) who voted for original WAG Victoria Beckham.
Testament to their growing fan base, Sarah Brown has 1,117,984 followers on Twitter. Samantha Cameron has also set up her own YouTube channel, with her first film being viewed over 22,500 times to date(3).
Jacky Brown at Sheilas’ Wheels comments: “It seems that Samantha Cameron and Sarah Brown are really becoming the talk of the nation in the run up to the election this year and it is great to see that British women seem to be looking up to this new breed of empowering female role model.”
FOXY exclusive – we predict an increase in the sales of Converse trainers as worn by SamCam…
FOXY Steph
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