Heidi Cartledge has been promoted to head of marketing at Škoda UK after a competitive recruitment process involving strong external candidates. Having held the role of national communications manager for the brand in 2010 no wonder she was so well placed to take on all Škoda brand and product marketing communications including media planning and buying, advertising, digital, retailer support, events and sponsorship.

Heidi started her marketing career with Royal Mail, moving on to an advertising agency and then to Volkswagen in 2003 as marketing communications manager before her move to Skoda.

She was responsible for overseeing Škoda UK’s biggest-ever marketing campaign; to produce the new version of the famous ‘Cake’ TV ad to launch the new Fabia vRS.

Škoda has committed to major growth plans in the UK during the next three years involving significant investment in marketing and brand communications. Robert Hazelwood, Škoda UK director, said: “We will be spending more to promote the Škoda brand in 2011 than any previous year in Škoda UK’s history.”

It’s encouraging to see a manufacturer leading others with such confidence in these difficult economic times. And to promote a female who has obvously got the drive to get to the top. Heidi you are a great role model for other female marketers to emulate and a likely force to be reckoned on when it comes to marketing to women.

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