Archive for the ‘buying a new car’ Category

Tales of car accidents in reverse

Friday, February 26th, 2010

Much as the stories about women drivers being unable to read maps disappeared with the arrival of satnav systems hopefully the tales of our not being able to park will fade away with the arrival of parking sensors…

Not that I accept that we are any worse than men at doing either by the way but these (usually male driven) perceptions give women drivers a bad name and being peace makers by nature, we are more likely to accept blame for things we aren’t always responsible for… knowing that many men feel the need to believe/convince us that they are the better drivers

Parking sensors make sense to me (and I must say that it isn’t just women drivers who need these in our household…) because…

  • Repairing a scuffed bumper costs £460 on average
  • Bumps and scratches can reduce your car’s value by £00s
  • 37% of all accidents are caused whilst reversing
  • The majority of minor car repairs are likely to come out of your insurance excess

Well worth checking that your new car has these and to find out how much parking sensors cost to be fitted to used cars.

If you live near Peebles or Galashiels, female friendly Ford car dealership David Harrison lists costs from £270 on their website.

And female friendly Inchcape Ford car dealerships in Farnborough, Guildford, Wokingham and Guildford are advertising these from £234…

Needless to say you’ll also find some great new and used Ford car deals at both locations.

FOXY Steph

PS To check out female friendly garages and dealerships near you, use the FOXY Choice search finder on the home page…

Female car sales opportunities lost

Wednesday, February 24th, 2010

An interesting sales survey in the motor industry confirms that franchised car dealers are not maximising their new car sales opportunities due to their lethargy in dealing with online enquiries.

Lethargy, apathy or a lack of online sales experience one wonders?

Sales business Optilead believes dealers are lagging behind the likes of travel and financial businesses who now know how to use the internet to their advantage.

To be sure, they carried out a survey based on mystery shopping via the internet at dealerships, contacting them via their website or by email to organise a test drive.

Most of us know that a test drive request suggests a customer is ready to buy and gives a salesman a very strong opportunity to sell that car…

Out of the dealers that Optilead contacted (no mention of survey size by the way) c25% called back within 24 hours, about half took between one and three days to call and the rest made no contact at all. That’s dreadful, especially when every sale counts in a recession…

Bearing in mind that some 80% of new car buyers do their homework online, and that women influence the majority of all car purchases, this is tantamount to dealers giving the driving wheel to a back seat driver who may then choose to go and buy from an online car retailer they don’t know to avoid the dealership experience altogether.

If the car buyer is female chances are she’ll be even more likely to buy online than her male counterpart to avoid being patronised and/or overcharged if she’s on her own.

This mightn’t be the case in some  dealerships but it is the perception of many women drivers and those that are not seen to be female friendly and efficient will steadily lose her custom as others strengthen their internet act and sales pull.

FOXY Steph

Find out more about how female friendly car dealerships can win more female business at FOXY Choice website.

Foxy Ford offers special Spring car discounts

Wednesday, February 10th, 2010

Whilst Toyota is taking one day at a time to cope with major quality and image problems, Ford is quick to present its special Spring car discounts of up to £5,000 for new car sales including many sporty Zetec models – many of these offers are bound to attract women drivers and their families.

Surely this is Ford’s opportunity to move back into the Number One position – it’s a known brand, these are good deals and anyone selling a Toyota might be tempted to change brands as things stand…

The following prices are for new car orders confirmed by March 31, bought via a participating Ford dealer,  registered by June 30 and subject to taking out a Ford Options deal (which may be worth taking even if you don’t need the finance).  Other sales offers in 2010 still stand, subject to terms and conditions and similarly guaranteed to the end of June.

The underlying message from Ford is clear – tell us what you want and we’ll be flexible. More flexible in March because the scrappage scheme* has been extended until the 31st but still flexible until the end of June.

NEW FORD PRICES (guidelines at least)

Model Spring Value Price Ford List Price
Ka Studio £7,995 £9,395
Ka Zetec £9,295 £10,895
Fiesta Zetec £11,495 £13,580
Fusion Zetec £11,495 £14,295
Focus Zetec £13,495 £18,280
C-MAX Zetec £14,795 £18,432
Kuga Titanium £20,995 £23,540
Mondeo Zetec £16,995 £20,526
S-MAX Zetec £18,495 £22,466
Galaxy Zetec £21,495 £26,145

*The scrappage discount of £2,000 also applies to these prices other than the Ka where the additional scrappage discount is reduced to £700.

If you are looking for a female friendly Ford car dealership in Bracknell, Farnborough, Guildford or Wokingham visit FOXY Choice subscriber Inchcape Ford.

If you are looking for a female friendly Ford car dealership in Southampton visit FOXY Choice subscriber Hendy group.

If you are looking for a female friendly Ford car dealership in Cambridge visit FOXY Choice subscriber Marshall Ford.

If you are looking for a female friendly Ford car dealership in Scottish Border towns Peebles and Galashiels visit David Harrison.

Secondhand rose car buyers

Sunday, January 31st, 2010

If you can’t afford a new car, with or without a scrappage, swappage or part exchange deal then it’s a used car for you, especially in a recession when money is tight. And very often that is the foxy thing to do regardless your budget, providing you choose the right model, a well looked after car and get a fair price. Less depreciation certainly.

Sadly many don’t get the new car buying process right and in 2009 HM Government’s Consumer Direct received 50,790 complaints about second-hand cars bought from independent dealers, up by 8% on the previous year and well over double the number of complaints about TVs and mobile phones.

Knowing that at least half of those buying a new car are likely to be women drivers, it is fair to imagine that a higher percentage of them will be buying and driving used cars than men. I say this based on speaking to many members of FOXY Lady Drivers Club where the typical family has children and two cars with Dad more likely to be covering motorway miles in the newer car and Mum more likely to be running the older car and doing local mileage with children on board.

And of course many secondhand cars are bought from private individuals who may or may not be known to the buyer. It is only when things go wrong (private sales are not recorded in the Consumer Direct 50,000 complaints remember) that the driver learns that they have no protection in law…

Yet as few as 20% of all HPI car checks are carried out by women drivers which means (I am guessing here) that they are more likely to have subsequet problems and be the complainants (or the affected drivers at least) about Arthur Daley-like practices in today’s secondhand car sales industry.

The Consumer Direct survey information is used by the Office of Fair Trading, Trading Standards and other enforcement bodies so it’s good news that the OFT has finally launched a report into this selling scandal and will tell us what they find in May this year…

I did email them to see if they wanted my feedback but they didn’t reply ;-(. This is what I would have said, if invited…

  • Poorly maintained, badly serviced and shoddily repaired cars are potentially dangerous so those who sell them should be named, shamed and fined heavily.
  • Based on my anecdotal experience, women drivers are particularly vulnerable here, especially older women living on their own and who think they can trust car dealers. They need to know their options and their rights.
  • All used cars sold via a dealer should be sold with a HPI check – whether a franchised or independent dealer.
  • All used cars sold via a dealer should also be sold with a signed and dated checklist to show the customer that all the important and safety related items have all been checked and are either fine or need attention.
  • All used cars via a dealer should be sold with a minimum of a 6 month warranty (as in law) which that dealer must honour.
  • All used cars sold by private individuals should either be sold caveat emptor (where SORN or for restoration project) or with a HPI, MOT and local car check carried out by an authorised garage. Then the buyer knows what he or she is in for… after all we have to declare the truth to sell a house and there are serious consequences now of not doing this.
  • Finally an unbiased organisation should adjudicate when sales go wrong. It would be good to see the onus put on helping the buyer more than the seller; make any conciliation service friendly and free and help the motorist take matters further in law if need be. I don’t think that a service involving dealers should be run by a motor industry organisation with a vested interest in selling trade membership, for example.

Of course it will be difficult to determine the reasonableness of all this when the dealer has bought a car online/at auction and depending on the age and mileage of the vehicle.

But when you see ITV’s Debbie Dingle in Emmerdale collude with a driver to sell a cut ‘n’ shut car that is unsafe and illegal you know that the law isn’t doing its job here and the cost of that is being borne by innocent motorists looking for a bargain and who are too trusting to realise that if a car is too cheap there will be a very good reason.

FOXY Steph

“It is our resonsibilities, not ourselves, that we should take seriously.”
Peter Ustinov

£2000 new car discount continues

Tuesday, January 26th, 2010

Hyundai’s stylish cars, low CO2, low costs and depreciation and 33,000 new customers as testimony to all this during the scrappage scheme (which is rapidly coming to an end by the way)…

But never fear, Hyundai is continuing their own kind of scrappage scheme, offering £2000 in part exchange against seven to ten year old cars in Britain.

hyundairangeAnd all because they know that foxy lady drivers do not want to have to haggle for a good price when we go out to buy a new car. It’s to do with trust and Hyundai is busy building this relationship.

And they haven’t forgotten their recent customers either.

All the 33,000 customers will get a Hyundai voucher to give to family or friends to save money on a new Hyundai and if they themselves want to upgrade to a 10 registration they can do this for £499 for an i10, £599 for an i20 or £749 for an i30.

Once more, this is what women like to do; assuming feedback is favourable, they are natural networkers and happy to share their good fortune with others.

Women drivers in the Bristol area especially can also look forward to a visit to female friendly Hyundai dealership Berkeley Vale; they have signed the FOXY Promise to ‘never overcharge, patronise or sell customers anything they don’t need or want’ so that is an added bonus for women drivers looking for reassurance when they go to buy a new car.

FOXY Steph

Find out more about a specialist motoring life assistance association for women drivers including information and advice about buying a new car in 2010…

Top Ten car buying and selling tips

Friday, January 22nd, 2010

According to carsite.co.uk website the following tactics can either cost or win you hundreds of pounds when you come to buying or selling a car in 2010. It’s all in the eye of the beholder of course.

  1. Poor colour choice (lose or gain £200-500 on the sales price)
    The message is to buy and sell cars in popular colours – like black, grey even or silver. Yes they might be boring, but you’ll be maximising your sales audience – much more than if you buy a Barbie-like pink car, for example…
  2. Scratched or tarnished alloys (lose or gain £50-100 per alloy on the sales price)
    Look out for a SMART car repairer to take care of these small but important details – see FOXY Choice website, for example. You’ll pay remarkably little to put these right.
  3. Body dents and scratches (lose or gain as much as £200-300 per panel for worst examples)
    Same as per 2 – get an estimate for body repairs from a qualified bodyshop that knows what they are doing – independents will be cheaper than franchised dealerships. Google for dent removal then do your homework about that business in case they haven’t got all the appropriate equipment to do this well.
  4. Cracked or chipped windscreen (£250-300)
    Easy to put right – call in a mobile service or ask a good bodyshop that does SMART and cosmetic body repairs.
  5. Poorly maintained trims and upholstery (Up to £500 in some instances)
    As per 2 – see the likes of the female friendly car repairer ooops.net in Poole then see who is doing something similar in an area near you.
  6. Messy interior (£300-400)
    This is a no-brainer of course but if you can afford to lose this amount of money then don’t bother cleaning your car before you take it to trade in at a dealership…
  7. Undesirable specifications (Dependent on model)
    This is commonsense. More women than men buy automatics and more men than women look for vroom performance although it seems as if we are all looking for fuel performance now; other than the Top Gear boys that is!  And there are many other instances of features that please some but not others.
  8. Incomplete service book and vehicle history (£300-400 or refusal to trade)
    I cannot emphasise this enough – don’t buy a cheap car that hasn’t been serviced regularly. If it hasn’t been looked after it WILL become very expensive to run after you buy it. If it seems too cheap there will be a downside – remember the saying ‘there is no such thing as a cheap lunch…’ and in the case of a poorly maintained car the bills can be huge…
  9. Balding or near-limit tyres (£100-150 per tyre)
    To quote Homer Simpson ‘dohh…’. Even he wouldn’t be so silly, surely?
  10. Short MOT (£200-300)
    This is likely more to do with the fleet cars carsite.co.uk buy but where there is a short MOT, get the car checked by a good local garage before you buy it. If you are a member of FOXY Lady Drivers Club you can claim one of your quarterly car fitness checks for free – this will likely tell you if you are about to buy a shocker…

*Figures based on a 3-year old/30,000 mile family-sized car from a mainstream manufacturer.

Finally let me add some foxy motoring advice – ALWAYS buy a HPI check or equivalent for any car you want to buy before you part with your ready cash. Too many cars for sale are not what they seem and if you buy a used car from an individual you have no comeback in law where caveat emptor is the rule.

<buyer departs with car and seller wipes hands with glee>.

Whereas if you buy from a reputable dealer (NB: all dealers say they are reputable of course…) you should ask and find that they have done the HPI check to be sure the car is what it claims to be. You then have 6 months protection in law if anything unreasonable were to develop when you take the car home so this should be the minimum period of any warranty.

FOXY Steph

Fiat upsets pinkstinks

Wednesday, January 20th, 2010

Ok the Fiat 500 is a cute car but will pink sell it to young women drivers as a fashion accessory as their marketers suggest.

Pink Fiat 500

A pink Fiat for the girls

And if young women drivers decide to buy a new pink car do they realise that they may struggle to sell or exchange it, come the time.

Or is colouring it pink a lazy marketing tactic from those who want to be seen as female friendly to attract a female audience but don’t really know enough about the female psyche.

I have heard that Sheilas Wheels car insurance for women sells well to gays because they love the pink thing.

Is this what Fiat wants?

Or is any publicity better than none in today’s tough car sales environment.

And if anyone from Fiat is reading this and can tell me that their research confirms that young women drivers want and are happy to pay £1000 more for a pink car (regardless of added on board value) I’ll happily apologise for being a tad negative here.

FOXY Steph

What about the female ‘crème de la crème’ in the motor industry?

Thursday, November 19th, 2009

Yet another Motor Trade conference with an all male speaker line-up in an industry where the majority of car sales are influenced by females who are also the more likely gender to be organising where to have the family car serviced or repaired…

And who need courting by female friendly car dealerships before they do much more of their new car shopping online, telling their friends where the deals are…

This is what the Motor Trader conference states…

“We’ve lined up the absolute creme de la creme of the industry to share their knowledge and predictions with you…”

Now I am not disputing that the speakers concerned aren’t impressive names but it would be good to hear from some impressive women too; to represent the growing number of senior female dealership staff and on behalf of female car shoppers in future…

How about discussing how dealerships can market to/reach more women online by being seen as more female friendly in future?

Or how to use aftersales as an alternative route into the showroom?

Yes we do need to have a post scrappage debate – it is essential to stop the industry from slumping into a second and more serious trough in 2010 but this does require some imaginative thinking to stimulate otherwise unimaginative businesses that can’t see how to source sustainable sales for themselves…

Please involve more women speakers in future guys… female experts will be there if you look hard enough.

The industry needs to be seen as more female friendly in future and those that get this right ahead of others should reap rich rewards.

FOXY Steph

Female friendly Alfaman garage coincidence in Harrow

Monday, November 9th, 2009

We have just been discussing her choice of new cars with a member near Harrow who was looking at a new MiTo Alfa Romeo among other models on her shopping short list. She liked it when we told her that the name was a combination of the two northern Italian cities Milano and Torino, which explains a lot…

If she buys new she will have a warranty of course and we discussed the whys and wherefores of getting this serviced at a manufacturers dealership and we made sure she understood her choices here. Despite the excellent work done by the Right To Repair campaign many women drivers still think they have to have this work done by a main dealer which is not the case.

In reality sometimes the female motorist chooses the dealership because she wants to take it back to the business she bought it from and, rightly or wrongly, she might decide to pay a bit more for this thinking that it might add value to the resale value of her car when she came to sell it. Which it doesn’t but that’s up to her to decide.

This is anathema to the ears of Eddy Mann who runs Alfaman Services in Harrow opposite Rayners Lane Underground station. Alfaman specialises in Alfas (which can be tricky for some) but services and repairs all makes by the way. One thing that Eddy hates is the reputation the motor industry has for being unfriendly and, too often for either of us, for charging women drivers more for doing less. Perhaps offending businesses think we won’t know any better and clearly some women do retire hurt from these garages, suspecting they have been ripped off some way.

But Eddy is well known for putting the motorist first – for saying what needs doing, what doesn’t need doing yet and what can be fixed cheaply but safely. Alfaman Services is in effect an honest garage in Harrow who has signed the female friendly FOXY Promise and is a FOXY Choice subscriber because of this -  which is how we know him.

Which is where this blog started because having talked about Alfas and then finding that the member lives in Harrow she happens to have a readymade garage solution on her doorstep which can save her money in the long term if she decides to buy Alfa.

As always, the choice is hers and we don’t try to tell anyone what to do of course. If any woman driver wants to know where the female friendly garages are and what the membership deals are, she can now ask FOXY Lady Drivers Club and visit FOXY Choice, that’s all.

FOXY Steph

No wonder female car buyers feel misunderstood

Friday, October 2nd, 2009

Bearing in mind that more women drivers than men buy used cars in the UK, you would expect a leading trade conference about used cars to include more than just a few token female speakers in their ranks.

So how many women might you expect to see out of a panel of ten leading industry speakers would you say?

Including the likes of Ford Online, Peugeot, a view from the dealer forecourt, Parkers and Glass’s Guides?

Well the answer is none – not one woman, nor can I see anyone attempting to represent the consumer’s point of view either.

I shouldn’t be surprised but I am forever disappointed that men don’t see how un-female friendly their industry is from the point of view of customers and employees. Or how sales-oriented rather than marketing ie customer-oriented they are

When will the industry start to take female customers seriously and actively set out to represent our views??

FOXY Steph