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Category Archives: buying a new car
Shock, horror – size matters to motoring housewives
Recent research into the cars housewives drive reveals they tend towards expensive cars with bigger engines. Diamond Insurance studied the driving profile of almost 300,000 UK housewives and compared them with other women motorists (who aren’t housewives, presumably). Their analysis … Continue reading →
Posted in buying a new car, women drivers
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Tagged Diamond insurance, motoring mums, UK housewives
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The Seven Year Itch or Loyalty for Life?
Can today’s cars be cherished and remain reliable for much longer than seven years? Remember the film ‘The Seven Year Itch’ with Marilyn Monroe when the faithful husband is tempted to wander? No I’m not that old really but I … Continue reading →
Posted in buying a new car, female friendly, marketing to women, women drivers
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Tagged 7 year itch, car warranty, Kia, Vauxhall
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Dear Mr Publisher…
Dear Mr/Mrs Publisher. Why aren’t there any dedicated motoring magazines for women? See the typical magazine titles if you don’t believe me; look at the colours, the cover cars and the headings… they’re SO obviously for men. And yes I … Continue reading →
Posted in buying a new car, marketing to women
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Tagged magazine publishers, motoring magazine, SMMT, women
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Green cars and free road tax
Women doing their car buying homework are likely to choose a car that means no road tax, given the choice. This means it has to emit less CO2 than 100g/km and the showroom label in new car dealerships will spell … Continue reading →
How to cut out Swiss Toni car salesmen
Women drivers can now buy their Ford online and cut out Swiss Tonis who women rightly fear will overcharge and patronise them, especially if they go to the dealership on their own. Following in the footsteps of the likes of … Continue reading →
Posted in buying a new car, car dealerships, women drivers
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Tagged Ford Online, FOXY Lady Drivers Club, Swiss Tonis
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Which car dealers are ripping off women drivers?
According to Which? Car, franchised car dealers are taking male and female customers to the cleaners by not being clear about how much interest they’ll pay when they arrange car finance. One assumes these dealerships aren’t FOXY Choice subscribers who … Continue reading →
Posted in buying a new car, car dealerships, women drivers
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Tagged buying a new car, car finance deals, FOXY Lady Drivers Club, OFT, Which?, women drivers
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Citroen’s new Goddess takes on the Mini
I am a fan of the 50s motoring icon the Citroen DS (DS as an abbreviation for Deesse, french for Goddess) and have long been an admirer of Andre Citroen’s quirky cars… There is now a new DS3 which is … Continue reading →
Posted in buying a new car, car dealerships, women drivers
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Tagged Citroen, DS3, Warners Cheltenham
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One in 5 car dealers unhelpful
I’ve just heard a spokesman for the OFT on the Radio 4 Today programme telling us that one in 5 used car sales result in a complaint (plus the ones that are browbeaten into submission) and how many of the … Continue reading →
Posted in buying a new car, car dealerships, women drivers
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Tagged car dealers, FOXY Choice, OFT, used cars, women drivers
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Tales of car accidents in reverse
Much as the stories about women drivers being unable to read maps disappeared with the arrival of satnav systems hopefully the tales of our not being able to park will fade away with the arrival of parking sensors… Not that … Continue reading →
Posted in buying a new car, car dealerships, cost of motoring, women drivers
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Tagged David Harrison dealership, Ford, FOXY Choice, Inchcape Ford
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Female car sales opportunities lost
An interesting sales survey in the motor industry confirms that franchised car dealers are not maximising their new car sales opportunities due to their lethargy in dealing with online enquiries. Lethargy, apathy or a lack of online sales experience one … Continue reading →