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Category Archives: buying a new car
Women don’t need to take a man with them to get a fair deal when buying a new car.
The used car shopping game
Most women know there is a 50% chance of buying a bad car when they go shopping for a secondhand one even when it shines so appealingly on a dealership showroom forecourt. But who of us has heard of Akerlof’s … Continue reading →
Posted in buying a new car, car dealerships
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Tagged Akerlof, buying a used car, Consumer Direct, Dekra, HPI, OFT, used car market
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Used car log book scam in Herts
All women drivers need to be on the alert when buying a used car. Hertfordshire Trading Standards officers have uncovered a new second-hand car scam; fake service logbooks which are readily available on the internet. An up to date logbook … Continue reading →
Posted in buying a new car, women drivers
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Tagged buying a used car, FOXY Lady Drivers Club, Hertfordshire, Trading Standards, used car complaints, used car dealer
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Same, same – dodgy used car dealers thrive
Dodgy used car dealers are thriving in tough economic times, often at the expense of innocent female motorists. Used car complaints are up by 18% in the first 6 months of 2010 and motorists are paying an average repair bill … Continue reading →
Posted in buying a new car
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Tagged female friendly car dealers, Swiss Toni, used car, used car dealer
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Mazda Marketing MX-5 to Men
In an industry where 80% of the workforce is male, female role models are still few and far between so it’s great to hear that Mazda has just appointed a female Marketing Director. In my new role as IMI Automotive … Continue reading →
Posted in buying a new car
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Tagged Automotive Careers Champion, Claire Andrews, IMI, Mazda, MX-5, Steph Savill
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Shock, horror – size matters to motoring housewives
Recent research into the cars housewives drive reveals they tend towards expensive cars with bigger engines. Diamond Insurance studied the driving profile of almost 300,000 UK housewives and compared them with other women motorists (who aren’t housewives, presumably). Their analysis … Continue reading →
Posted in buying a new car, women drivers
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Tagged Diamond insurance, motoring mums, UK housewives
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The Seven Year Itch or Loyalty for Life?
Can today’s cars be cherished and remain reliable for much longer than seven years? Remember the film ‘The Seven Year Itch’ with Marilyn Monroe when the faithful husband is tempted to wander? No I’m not that old really but I … Continue reading →
Posted in buying a new car, female friendly garages, marketing to women, women drivers
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Tagged 7 year itch, car warranty, Kia, Vauxhall
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Dear Mr Publisher…
Dear Mr/Mrs Publisher. Why aren’t there any dedicated motoring magazines for women? See the typical magazine titles if you don’t believe me; look at the colours, the cover cars and the headings… they’re SO obviously for men. And yes I … Continue reading →
Posted in buying a new car, marketing to women
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Tagged magazine publishers, motoring magazine, SMMT, women
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Green cars and free road tax
Women doing their car buying homework are likely to choose a car that means no road tax, given the choice. This means it has to emit less CO2 than 100g/km and the showroom label in new car dealerships will spell … Continue reading →
How to cut out Swiss Toni car salesmen
Women drivers can now buy their Ford online and cut out Swiss Tonis who women rightly fear will overcharge and patronise them, especially if they go to the dealership on their own. Following in the footsteps of the likes of … Continue reading →
Posted in buying a new car, car dealerships, women drivers
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Tagged Ford Online, FOXY Lady Drivers Club, Swiss Tonis
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Which car dealers are ripping off women drivers?
According to Which? Car, franchised car dealers are taking male and female customers to the cleaners by not being clear about how much interest they’ll pay when they arrange car finance. One assumes these dealerships aren’t FOXY Choice subscribers who … Continue reading →
Posted in buying a new car, car dealerships, women drivers
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Tagged buying a new car, car finance deals, FOXY Lady Drivers Club, OFT, Which?, women drivers
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