Archive for the ‘car dealerships’ Category

Tales of car accidents in reverse

Friday, February 26th, 2010

Much as the stories about women drivers being unable to read maps disappeared with the arrival of satnav systems hopefully the tales of our not being able to park will fade away with the arrival of parking sensors…

Not that I accept that we are any worse than men at doing either by the way but these (usually male driven) perceptions give women drivers a bad name and being peace makers by nature, we are more likely to accept blame for things we aren’t always responsible for… knowing that many men feel the need to believe/convince us that they are the better drivers

Parking sensors make sense to me (and I must say that it isn’t just women drivers who need these in our household…) because…

  • Repairing a scuffed bumper costs £460 on average
  • Bumps and scratches can reduce your car’s value by £00s
  • 37% of all accidents are caused whilst reversing
  • The majority of minor car repairs are likely to come out of your insurance excess

Well worth checking that your new car has these and to find out how much parking sensors cost to be fitted to used cars.

If you live near Peebles or Galashiels, female friendly Ford car dealership David Harrison lists costs from £270 on their website.

And female friendly Inchcape Ford car dealerships in Farnborough, Guildford, Wokingham and Guildford are advertising these from £234…

Needless to say you’ll also find some great new and used Ford car deals at both locations.

FOXY Steph

PS To check out female friendly garages and dealerships near you, use the FOXY Choice search finder on the home page…

Female car sales opportunities lost

Wednesday, February 24th, 2010

An interesting sales survey in the motor industry confirms that franchised car dealers are not maximising their new car sales opportunities due to their lethargy in dealing with online enquiries.

Lethargy, apathy or a lack of online sales experience one wonders?

Sales business Optilead believes dealers are lagging behind the likes of travel and financial businesses who now know how to use the internet to their advantage.

To be sure, they carried out a survey based on mystery shopping via the internet at dealerships, contacting them via their website or by email to organise a test drive.

Most of us know that a test drive request suggests a customer is ready to buy and gives a salesman a very strong opportunity to sell that car…

Out of the dealers that Optilead contacted (no mention of survey size by the way) c25% called back within 24 hours, about half took between one and three days to call and the rest made no contact at all. That’s dreadful, especially when every sale counts in a recession…

Bearing in mind that some 80% of new car buyers do their homework online, and that women influence the majority of all car purchases, this is tantamount to dealers giving the driving wheel to a back seat driver who may then choose to go and buy from an online car retailer they don’t know to avoid the dealership experience altogether.

If the car buyer is female chances are she’ll be even more likely to buy online than her male counterpart to avoid being patronised and/or overcharged if she’s on her own.

This mightn’t be the case in some  dealerships but it is the perception of many women drivers and those that are not seen to be female friendly and efficient will steadily lose her custom as others strengthen their internet act and sales pull.

FOXY Steph

Find out more about how female friendly car dealerships can win more female business at FOXY Choice website.

Foxy Ford offers special Spring car discounts

Wednesday, February 10th, 2010

Whilst Toyota is taking one day at a time to cope with major quality and image problems, Ford is quick to present its special Spring car discounts of up to £5,000 for new car sales including many sporty Zetec models – many of these offers are bound to attract women drivers and their families.

Surely this is Ford’s opportunity to move back into the Number One position – it’s a known brand, these are good deals and anyone selling a Toyota might be tempted to change brands as things stand…

The following prices are for new car orders confirmed by March 31, bought via a participating Ford dealer,  registered by June 30 and subject to taking out a Ford Options deal (which may be worth taking even if you don’t need the finance).  Other sales offers in 2010 still stand, subject to terms and conditions and similarly guaranteed to the end of June.

The underlying message from Ford is clear – tell us what you want and we’ll be flexible. More flexible in March because the scrappage scheme* has been extended until the 31st but still flexible until the end of June.

NEW FORD PRICES (guidelines at least)

Model Spring Value Price Ford List Price
Ka Studio £7,995 £9,395
Ka Zetec £9,295 £10,895
Fiesta Zetec £11,495 £13,580
Fusion Zetec £11,495 £14,295
Focus Zetec £13,495 £18,280
C-MAX Zetec £14,795 £18,432
Kuga Titanium £20,995 £23,540
Mondeo Zetec £16,995 £20,526
S-MAX Zetec £18,495 £22,466
Galaxy Zetec £21,495 £26,145

*The scrappage discount of £2,000 also applies to these prices other than the Ka where the additional scrappage discount is reduced to £700.

If you are looking for a female friendly Ford car dealership in Bracknell, Farnborough, Guildford or Wokingham visit FOXY Choice subscriber Inchcape Ford.

If you are looking for a female friendly Ford car dealership in Southampton visit FOXY Choice subscriber Hendy group.

If you are looking for a female friendly Ford car dealership in Cambridge visit FOXY Choice subscriber Marshall Ford.

If you are looking for a female friendly Ford car dealership in Scottish Border towns Peebles and Galashiels visit David Harrison.

Secondhand rose car buyers

Sunday, January 31st, 2010

If you can’t afford a new car, with or without a scrappage, swappage or part exchange deal then it’s a used car for you, especially in a recession when money is tight. And very often that is the foxy thing to do regardless your budget, providing you choose the right model, a well looked after car and get a fair price. Less depreciation certainly.

Sadly many don’t get the new car buying process right and in 2009 HM Government’s Consumer Direct received 50,790 complaints about second-hand cars bought from independent dealers, up by 8% on the previous year and well over double the number of complaints about TVs and mobile phones.

Knowing that at least half of those buying a new car are likely to be women drivers, it is fair to imagine that a higher percentage of them will be buying and driving used cars than men. I say this based on speaking to many members of FOXY Lady Drivers Club where the typical family has children and two cars with Dad more likely to be covering motorway miles in the newer car and Mum more likely to be running the older car and doing local mileage with children on board.

And of course many secondhand cars are bought from private individuals who may or may not be known to the buyer. It is only when things go wrong (private sales are not recorded in the Consumer Direct 50,000 complaints remember) that the driver learns that they have no protection in law…

Yet as few as 20% of all HPI car checks are carried out by women drivers which means (I am guessing here) that they are more likely to have subsequet problems and be the complainants (or the affected drivers at least) about Arthur Daley-like practices in today’s secondhand car sales industry.

The Consumer Direct survey information is used by the Office of Fair Trading, Trading Standards and other enforcement bodies so it’s good news that the OFT has finally launched a report into this selling scandal and will tell us what they find in May this year…

I did email them to see if they wanted my feedback but they didn’t reply ;-(. This is what I would have said, if invited…

  • Poorly maintained, badly serviced and shoddily repaired cars are potentially dangerous so those who sell them should be named, shamed and fined heavily.
  • Based on my anecdotal experience, women drivers are particularly vulnerable here, especially older women living on their own and who think they can trust car dealers. They need to know their options and their rights.
  • All used cars sold via a dealer should be sold with a HPI check – whether a franchised or independent dealer.
  • All used cars sold via a dealer should also be sold with a signed and dated checklist to show the customer that all the important and safety related items have all been checked and are either fine or need attention.
  • All used cars via a dealer should be sold with a minimum of a 6 month warranty (as in law) which that dealer must honour.
  • All used cars sold by private individuals should either be sold caveat emptor (where SORN or for restoration project) or with a HPI, MOT and local car check carried out by an authorised garage. Then the buyer knows what he or she is in for… after all we have to declare the truth to sell a house and there are serious consequences now of not doing this.
  • Finally an unbiased organisation should adjudicate when sales go wrong. It would be good to see the onus put on helping the buyer more than the seller; make any conciliation service friendly and free and help the motorist take matters further in law if need be. I don’t think that a service involving dealers should be run by a motor industry organisation with a vested interest in selling trade membership, for example.

Of course it will be difficult to determine the reasonableness of all this when the dealer has bought a car online/at auction and depending on the age and mileage of the vehicle.

But when you see ITV’s Debbie Dingle in Emmerdale collude with a driver to sell a cut ‘n’ shut car that is unsafe and illegal you know that the law isn’t doing its job here and the cost of that is being borne by innocent motorists looking for a bargain and who are too trusting to realise that if a car is too cheap there will be a very good reason.

FOXY Steph

“It is our resonsibilities, not ourselves, that we should take seriously.”
Peter Ustinov

Female friendly car dealership accolade in Cambridge

Thursday, January 7th, 2010

I am delighted to see that Sir Michael Marshall of the Marshall Group of car dealerships has been recognised with a knighthood in the recent New Year Honours for his good works to local charity.

Marshall Motor Group is one of the big industry players in Europe and represents some 22 motor manufacturers through 48 retail outlets.

Cambridge car dealerships Marshall Ford, Marshall Nissan, Marshall Peugeot and Marshall Land Rover have all signed the female friendly FOXY Promise to ‘never overcharge, patronise or sell women services they do not need or want’.

This means we can help them promote theirselves as female friendly to local women drivers (online and offline) because they have met the FOXY Challenge in terms of quality workmanship, value, cleanliness and welcome standards.

As you would expect with a knight of the realm at the helm…

FOXY Steph

“What I know is that if you do work that you love, and the work fulfills you, the rest will come.” Oprah Winfrey

What about the female ‘crème de la crème’ in the motor industry?

Thursday, November 19th, 2009

Yet another Motor Trade conference with an all male speaker line-up in an industry where the majority of car sales are influenced by females who are also the more likely gender to be organising where to have the family car serviced or repaired…

And who need courting by female friendly car dealerships before they do much more of their new car shopping online, telling their friends where the deals are…

This is what the Motor Trader conference states…

“We’ve lined up the absolute creme de la creme of the industry to share their knowledge and predictions with you…”

Now I am not disputing that the speakers concerned aren’t impressive names but it would be good to hear from some impressive women too; to represent the growing number of senior female dealership staff and on behalf of female car shoppers in future…

How about discussing how dealerships can market to/reach more women online by being seen as more female friendly in future?

Or how to use aftersales as an alternative route into the showroom?

Yes we do need to have a post scrappage debate – it is essential to stop the industry from slumping into a second and more serious trough in 2010 but this does require some imaginative thinking to stimulate otherwise unimaginative businesses that can’t see how to source sustainable sales for themselves…

Please involve more women speakers in future guys… female experts will be there if you look hard enough.

The industry needs to be seen as more female friendly in future and those that get this right ahead of others should reap rich rewards.

FOXY Steph

Record complaints in UK car dealerships

Wednesday, October 21st, 2009

I picked up a great foxy tip from a lady driver I met this morning at a Business Link ‘Access to Finance’ seminar in Burgess Hill this morning.

She told me how she had been able to prove that she had been been treated unfairly and patronised after having her car serviced in a car dealership in Sussex.

I attend a lot of networking events as part of my job and more often than not, as soon as I say I run a motoring association for women I get told lots of stories (by men too) which remind me why FOXY Lady Drivers Club is needed and how we fill a genuine service gap for women who often find the UK motor industry to be a long way short of female friendly.

On this occasion however, a lady told me something I hadn’t thought about before and I am sufficiently impressed to want to add it to FOXY’s motoring tips in future.

Whilst we rarely blame and shame businesses in a public arena (because they clearly need our constructive help more than a poke in the eye) we will always make feedback about serious service shortcomings available to local members within the Club to be sure they don’t suffer the same plight. And in this way we all learn what is and isn’t acceptable here.

Where possible we welcome the chance to sort things out with the business but if they won’t listen we simply tell other females in their area to steer clear (we are foxy as in shrewd, canny and astute by nature, don’t forget…). And in the unlikely event that the garage or dealership had signed the FOXY Promise and/or was listed at the new female friendly approved website, we’d reserve the right to remove them from any FOXY listings (and we would if it was the right thing to do, trust me).

In this instance the car was a fairly new LandRover and I think it was still in warranty. Within yards of the dealership and after an expensive servicing the car developed a fault which the driver associated with the work carried out during the car servicing. The dealership staff maintained that this was a new problem and that it would be a separate job and therefore chargeable. No deal in short and no compromise either.

Now this lady knew her stuff and made it clear that she wanted things sorted out for free and some compensation into the bargain for her inconvenience. When she arrived at the dealership in West Sussex to explain what she knew to be true,  she was shown into a meeting room where a male panel of senior bods closed ranks on her, told her she was wrong and, in her words, tried to intimidate her.

At the back of this room sat her two daughters one of whom she had given her mobile phone to, to entertain her whilst Mum sought a solution.

complaint

After their meeting, when there was no sign of any compromise from the dealer team, they retired to compare notes and Mum went back to sit with her daughters.

Imagine her surprise when the daughter with the phone told her that she’d discovered that the phone could record messages so she’d recorded their conversation and as they played it back together Mum and her daughters all had a laugh at how poorly she had been treated.

This exchange was disturbed by a member of the dealer team who abruptly left the room and told his colleagues they’d been recorded. The long and the short of it was that our very foxy lady driver did a lot better than she imagined and was asked to promise not to publish her tape on YouTube.

Oh that she has kept this recording for FOXY dealership training purposes…

The moral to this story is, when you are in the right and you are dealing with unreasonable people, take someone with you to witness or record proceedings. Or if you aren’t as confident as the lady in this story, join FOXY first and we’ll hold your hand through the experience.

Our lady now has an alternative garage provider who is also servicing her farm equipment including tractors ;-) .

FOXY Choice has yet to contact this dealership, despite them being well known and within a reasonable distance of FOXY HQ but when we do I shall explain that their need for female friendly staff training is a whole lot more urgent than they probably realise.

Good on you Mum (and her telecom-savvy daughter of course…)

FOXY Steph

“Don’t let a man put anything over on you except an umbrella.”
Mae West

How to tell if a garage is REALLY female friendly?

Thursday, October 8th, 2009

To be genuinely female friendly in my book any garage, dealer or dealership has to be one of the very best there are and be able to prove this to discerning foxy ladies in their area.

It’s all too easy to say ‘we are female friendly’ or ‘we are a good garage’.

What’s to stop bad and unfriendly garages, dealers and dealerships from using this as a marketing ruse? And some do, believe me ;-) without understanding what women want (which is not colouring a male product pink…).

Well I thought long and hard about this before I set up FOXY Lady Drivers Club and again before launching the female friendly FOXY Choice garage website last year because whoever sets out these standards must be totally independent and not influenced by an owner or sponsor that has a vested interest in spinning the marketing message in their direction. Which must be tempting.

You could say, for example, that Forte Oils has a vested interest in signing up any garage that will sell a lot of their oil and fill in gaps in their UK network. But they have a brand image to preserve so presumably they are weeding out any chancers as they go…

Similarly you could also say that the Motor Codes service and repair scheme, sponsored as it is by the Society of Motor Manufacturers and Traders who represent the new car manufacturers, have a vested interest in promoting franchised dealerships over independent garages, which this scheme does in the ratio of some 80:20 still, despite knowing that dealerships carrying out garage services will charge motorists up to 30% more than they’d pay otherwise in a quality independent garage. But you could also say it was a brave attempt, they have tried (albeit long after the dealerships got their towels down first) and this ratio might be improving slightly by now…

But the real way to judge a quality or female friendly business is surely by giving the customer (in this context the female motorist) the information they need to make the right buying choice for them. I find that women drivers want to be reassured by ‘feeling’ the quality and customer service in advance, be this in terms of doing their homework online concerning business facilities, services, amenities, awards, values and other female satisfaction levels.

The only problem with testimonials, I find, is that they can so easily be written by anyone or those with a vested interest again, and to order. I know this happens because we follow up the many recommendations we get and very often the surnames are the same as the business owners so it isn’t rocket science to spot this!

The best way for the moment is surely through self-certification where the business promises quality performance which is much higher than just ‘work completed as agreed’, ‘invoices that match quoted prices’ or ‘we use a job checklist’ <yawn>.  These should all be minimum standards in the motor trade and if one thing has shocked me as an industry outsider it was the low standards in this area when our personal safety is at risk, should a mechanic be one screw short in his personal tool kit for example.

southwestmotors_taunton

What FOXY does instead is to ask garage and dealership subscribers to sign the female friendly FOXY Promise© to ‘never knowingly overcharge, patronise or sell women services they don’t need or want’. They then get marketing materials from FOXY Choice to prove this.

We also share female feedback within the Club, act as a backstop if anyone needs our female ‘welly’ to get things sorted out and ultimately we are prepared to eject any ‘couldn’t care less’ or worse behaviour from our network of female friendly garages and dealerships across the UK.

The next stage will be to prove that a business is female friendly, much in the same way as the OFT Code of Practice (stage one ‘I promise’, stage two ‘I can prove’) and this is what the femalefriendlyapproved.com website will do in 2010 including consultancy advice, female friendly training, a managed and approved status scheme and ongoing monitoring of standards including mystery shopping and a home for stressed out and confused women drivers – all looking for independent and trustworthy advice and tips about where the best value and female friendly businesses are to be found.

FOXY Steph

Female friendly garage in Eastbourne opens new car dealership

Thursday, October 8th, 2009

When many dealerships are struggling to sell new and used cars it’s great to read of a motor industry success story in Sussex which seems to be bucking the industry trend.

Sterling Automotive is an approved MG and Rover service centre carrying out MOTs, servicing and repairs for all vehicles but specialising in Land Rover, Jaguar, Mini & Smart makes.

As a FOXY Choice subscriber they have already nailed their female friendly credentials to the mast and are also listed at www.femalefriendlyapproved.com having signed the FOXY Promise © to ‘never knowingly overcharge, patronise or sell women services they do not need or want’.

Over and above Sterling’s female friendly garage premises in Redward Business Park, off Eastbourne’s Lottbridge Drove they have just opened a new MG car showroom at The Glasshouse at Enterprise Shopping Centre on Station Parade in the town centre.

Knowing how popular MGs are with foxy ladies we expect them to do a roaring trade with highly competitive prices for the new MG TF range (prices from c £13,495 for the TF135 to c£15,995 for the top of the range TF LE500). This month there’s a limited edition model to commemorate the 85th anniversary of MG – there’s only 50 cars available so you can expect them to be collector items

Sterling Automotive's new MG car showroom in Eastbourne The photo shows Eastbourne’s MP, Nigel Waterson, cutting the ribbon at the official opening ceremony on 11 September last.

One thing that the best garages share in common is their ability to think creatively and this includes an awareness of (and commitment to please) the female purse!

I particularly like two innovative ideas from business owner Patrick Warner. The first is the ‘5 Year Head Gasket Guarantee’ for MG and Rover cars and the second is their ‘Service Tourism’ so that holidaymakers in Eastbourne can enjoy their holiday in the town and give their car a holiday break too aka a car service carried out by Sterling Automotive.

Watch this business – it is clearly getting it right for women drivers in Eastbourne.

FOXY Steph

Woman’s evening, DM Keith, Huddersfield

Monday, September 21st, 2009

Leading Skoda dealer DM Keith in Huddersfield is organising a women’s safety awareness evening tomorrow – Tuesday 22 September at their St Andrews Road branch – HD1 6NA.

This is called Women in Gear and includes a programme which is primarily for women drivers, covering personal safety, car maintenance and coping with road rage, all in a lighthearted and non-sales-oriented way.

Despite the name, men are more than welcome!!

These courses are such a good thing and also help women drivers spot the difference between female friendly dealerships and the rest.

If you can’t make the Tuesday then I understand there are other evenings planned at their Wakefield, Bradford and Leeds branches.

For more information about this and other similar safety awareness courses for women drivers please contact 01992 503129 or email maralyn@avfcommunications.eclipse.co.uk.

FOXY Steph