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Category Archives: female friendly
Calling all girls looking for their first job…
Girls looking for a challenging career in marketing, sales, finance, technology and administration areas should seriously consider the UK motor industry; it is crying out for your talents in future. My particular interest is to enthuse young girls who might … Continue reading
Posted in UK motor industry, car dealerships, female friendly
Tagged ATA, female friendly businesses, IMI
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Can the motor industry rise to female friendly standards, at long last?
Apparently the automotive industry is viewed by the majority of young people as a no-go area when it comes to thinking about their future job. According to Steve Yardley of training organisation ReMIT “There’s a big skills gap and the … Continue reading
Posted in UK motor industry, female friendly
Tagged ATA, Colchester, Mercedes Benz, ReMit
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Is a female friendly business makeover needed?
I believe the UK motor industry is long overdue a female friendly makeover in the minds of important women customers. Reason Number One for this is because women are the Chief Purchasing Officers in most families and too many feel … Continue reading
Everyone can be a business expert
Apparently if I work harder I could become a business expert in my subject. Which could be ‘garages’ or ‘female friendly businesses’ as things stand I suppose. Or both of course. According to Malcolm Gladwell in his Outliers book that … Continue reading
Posted in female friendly, garage services
Tagged female friendly, garages, Malcolm Gladwell
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Female friendly Google listings
If you type ‘female friendly’ into Google you get a list of the most popular searches made when marketing to women. ‘Female friendly’ on its own produces some 4m results (anything to do with female and the internet brings sex … Continue reading
The female friendly garage choice
Yes there is a choice of garage, they aren’t all the same, some are better than others and it isn’t always as simple a choice as you might think. For some females a dealership provides the peace of mind and … Continue reading
Are more measurably good garages on the horizon?
I was interested to read in Motor Trader that the Motor Codes Scheme is close to second stage OFT full approval for their service and repair code. But is this in all motorists best interests? I have my doubts unless … Continue reading
Posted in female friendly, garage services
Tagged BBC Scotland, Motor Trader, OFT, SMMT
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The Female Friendly Code for UK garages
Garages that have signed FOXY’s Female Friendly Code can be relied on to provide Experienced and qualified staff to repair your car and inform you about important safety matters Fixed price menu and/or written quote prior to all work Local … Continue reading
Female friendly garages reach new female customers
Genuinely female friendly good garages who are worried about losing business might do well to consider marketing themselves as female friendly to attract new women customers in today’s recession-like times. As the gaps between car servicing periods lengthen (and appeal … Continue reading