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Category Archives: marketing to women
Is a female friendly business makeover needed?
I believe the UK motor industry is long overdue a female friendly makeover in the minds of important women customers. Reason Number One for this is because women are the Chief Purchasing Officers in most families and too many feel … Continue reading
The sign of a female friendly business
I am not at all surprised to read that men and women have different relationships with big brands. Whether we like it or not, genders display stereotypical differences from birth so perhaps we should just accept this and not try … Continue reading
Let grown up girls be the women they want to be
Mumsnet’s recent campaign ‘Let girls be girls’ is supported by Asda, House of Fraser and Mothercare. Borne out of parental disgust that major stores like Primark were selling padded ‘show off’ bikini tops for 7 year olds, I am not … Continue reading
Posted in female friendly, marketing to women, women
Tagged FOXY Lady Drivers Club, let girls be girls, Mumsnet, women drivers
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An election manifesto for foxy wives
Apparently one in four women are more interested in politics since the rise of the PWAG (Politicians Wives and Girlfriends…) Almost a quarter of women (24 per cent) are taking a more avid interest in political affairs thanks to foxy … Continue reading
New wheels and high heels for Ascot…
FOXY ladies who need a set of four high performance or 4×4 tyres, please note that Cooper Tire Europe is giving away a fabulous package for four to Ladies Day at Ascot on June 17. Women drivers buying a set … Continue reading
Posted in marketing to women
Tagged Ascot, competition, Cooper Tyres, FOXY Lady Drivers Club, Ladies Day, tyres
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Marketing to women in the UK
It’s not rocket science nor is it feminism prioritising the female buyer when she’s the one that makes the majority of the buying decisions. For example, if you wanted to talk to the decision maker in a B2B set up … Continue reading
Posted in marketing to women, women
Tagged FOXY Choice, marketing to women, UK motor industry, women drivers
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Motoring manners for modern Millies…
If you want to know about motoring etiquette then Debretts and car manufacturer Vauxhall have combined to write the ultimate 47 page book called ‘Thoroughly Modern Motoring Manners’. When it comes to women drivers we are to get out of … Continue reading
Is your car as safe as it should be?
ONE than five million motorists are driving dangerous cars says leading breakdown service Britannia Rescue. Its survey found that The most common faults were worn tyres, defective brakes and faulty exhaust pipes. It goes without saying that worn tyres and … Continue reading