Category Archives: marketing to women

Women want equality but to be treated like women not men. Female friendly service levels are a must.

Foxy Fiat is ideal design icon for women in Wales

Posted on December 12, 2011 by foxysteph

Wales’ women’s economic development agency, Chwarae Teg, has teamed-up with Cardiff-based Wessex Garages to inspire Wales’ next generation of designers and celebrate the charity’s 20th anniversary. This cooperation is marked by Wessex Garages’ donation of an iconic Fiat 500 to … Continue reading →

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Ford van basks in last of Devon’s summer sun

Posted on September 30, 2011 by foxysteph

Devon businesswoman gets a special award for her ginger ice cream and is commended for her pretty Ford Transit van in the process. The 1998 model Ford Transit ice cream van, called ‘Ginger’, has helped its owner scoop (haha) one … Continue reading →

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Will Google+ be more female friendly than Facebook?

Posted on September 22, 2011 by foxysteph

FOXY Lady blog’s Guest Editor is Ian Williams of Jericho Consulting Ian Williams was part of the University of Hull’s MBA class of 1999 – I met him at the Chartered Institute of Marketing’s HQ in Cookham for many a … Continue reading →

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Girls ride bikes too…

Posted on July 29, 2011 by foxysteph

Most female bike riders want to be treated like girls not boys. Girl Torque is Suzuki’s new website resource for female motorcyclists with news, features, advice and information with a female twist and a women only Track Day launch on … Continue reading →

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Car Fitness checks for women in Crewe

Posted on May 30, 2011 by foxysteph

Crewe Audi is doing its best to make sure its female customers and their cars are as fit as can be. Local women drivers can pop in to Crewe Hall’s leisure centre for a fitness check whilst their Audi is … Continue reading →

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Honda Alice is a welcome difference

Posted on April 25, 2011 by foxysteph

Brayley Honda car dealership in Hemel Hempstead clearly values the female purse and is doing something about this with a workforce comprising 30% who are women. Now you might think (like me) that a ratio of 70:30 is still overly … Continue reading →

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Women choose colour schemes at home

Posted on April 20, 2011 by foxysteph

Crown Paints identify that women are the more likely gender to decide home colour schemes. What a great job Liz Hickson has. Liz sits on Crown Paints’ main board and is in charge of their marketing strategy, heading a department … Continue reading →

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Flower-power music

Posted on April 1, 2011 by foxysteph

I was expecting a nostalgic selection of early 70s music but instead I find that the Royal Philharmonic Orchestra has just performed a recital to a packed auditorium of plants to encourage them to grow more. And to market to … Continue reading →

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What’s in a girl’s name

Posted on February 26, 2011 by foxysteph

I’m with HG Wells’ Buggins character about girls’ names here. He said ‘If ever I was to have a dozen girls, I’d call them all Jane.’ He must have read an earlier version of the book I’ve just put down. … Continue reading →

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Finance fears for females

Posted on February 14, 2011 by foxysteph

When marketing to women, it’s clear that the likes of banks, insurance companies and finance providers can be more female friendly to reach working women in future. According to a survey carried out by Bright Grey, part of the Royal … Continue reading →

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