Category Archives: marketing to women

Women want equality but to be treated like women not men. Female friendly service levels are a must.

A ‘say thank you’ car for Dad on Fathers Day…

Why not treat Dad like a celebrity on Fathers’ Day to say thank you for all he does for you during the year? Hire him a ‘look at me’ car he’ll love. The Tom Cruise look with a Porsche Boxster … Continue reading

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What do you REALLY REALLY need to wash cars?

According to Citroën you need sponge ball boys to do a good car cleaning job – and after the evidence I’m tempted to agree with them. As Official Car Supplier of Arsenal, Citroën hatched a cunning seasonal plan recently. Knowing … Continue reading

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A car named George?

Surely St George’s Day should be a more patriotic time of the year for English folk than it is? And having turned my thoughts to Georges of note, I am left musing why there aren’t more cars named after men, … Continue reading

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Foxy Fiat is ideal design icon for women in Wales

Wales’ women’s economic development agency, Chwarae Teg, has teamed-up with Cardiff-based Wessex Garages to inspire Wales’ next generation of designers and celebrate the charity’s 20th anniversary. This cooperation is marked by Wessex Garages’ donation of an iconic Fiat 500 to … Continue reading

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Ford van basks in last of Devon’s summer sun

Devon businesswoman gets a special award for her ginger ice cream and is commended for her pretty Ford Transit van in the process. The 1998 model Ford Transit ice cream van, called ‘Ginger’, has helped its owner scoop (haha) one … Continue reading

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