Archives
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
Social Links
Meta
Category Archives: marketing to women
Vauxhall supports British fashion industry
As you might expect, Vauxhall knows a stylish model from experience when it comes to marketing cars to women. In this instance I’m talking about car models AND fashion models as a direct result of Vauxhall’s Fashion Scout initiative designed … Continue reading
Posted in marketing to women, women
Tagged 'Ones to Watch', Vauxhall Fashion Scout, Vauxhall Motors
Comments Off
A handbag with this Madam?
An innovative tyre retailer is selling handbags recycled from inner tubes. Is shopping for car tyres a female friendly experience? Not in my experience. Essential car safety items of course but surely much of a muchness regardless of the detail… … Continue reading
Posted in marketing to women
Tagged car tyres, handbags, marketing to women, Passchal, Waukegan Tire
Comments Off
Stereotypical gender exceptions
We all know that men make good nurses and women some of the best engineers so why do stereotypes still fascinate us? Could it be that stereo-typification helps us understand our gender instincts, even if we have become nurtured into … Continue reading
Posted in marketing to women
Tagged FOXY Choice, FOXY Lady Drivers Club, gender issues, newspaper readers
Comments Off
Are useless men useless on purpose?
In yesterday’s Daily Telegraph James May bemoaned today’s useless men who, apparently, can’t hang shelves, change plugs or screw things to walls like real men used to be able to. He then ponders that women are better off without them … Continue reading
Busy women and businesses we like
My father always dismissed home brew beers because he said he could afford to buy the real thing. On reflection I think this might have had as much to do with time and convenience as money. Although in his son-in-law’s … Continue reading
Posted in female friendly garages, marketing to women
Tagged female friendly garages, pizza delivery
Comments Off
Handwashing alert for women
Did you know how important cleanliness is to women? And that we can ‘sense’ whether we are in a clean or unclean environment? Which is why we expect female friendly businesses to be clean and have spotless customer washrooms and … Continue reading
Posted in female friendly garages, marketing to women, women
Tagged clean loos, cleanliness, Daily Telegraph, washing hands, washrooms
Comments Off
Patronising wink at women
I couldn’t resist this one. If you want your car to stand out in the crowd so it’s fairly evident that the person driving it is female, gay or a bit simple AND has nothing better to do with their … Continue reading
Posted in female friendly garages, marketing to women
Tagged eye lashes, female friendly car accessories, female friendly garages
Comments Off
Is a female friendly business makeover needed?
I believe the UK motor industry is long overdue a female friendly makeover in the minds of important women customers. Reason Number One for this is because women are the Chief Purchasing Officers in most families and too many feel … Continue reading
Posted in female friendly garages, marketing to women
Comments Off