Category Archives: marketing to women

Women want equality but to be treated like women not men. Female friendly service levels are a must.

What do women really, really want from cars…

Posted on February 10, 2011 by foxysteph

A recent piece in the Sunday Telegraph probed what women want from their cars. Written by Neil Lyndon who knows a few things about cars for sure, he seemed surprised that a female friend looking for a car on a … Continue reading →

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Vauxhall supports British fashion industry

Posted on February 10, 2011 by foxysteph

As you might expect, Vauxhall knows a stylish model from experience when it comes to marketing cars to women. In this instance I’m talking about car models AND fashion models as a direct result of Vauxhall’s Fashion Scout initiative designed … Continue reading →

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A handbag with this Madam?

Posted on January 20, 2011 by foxysteph

An innovative tyre retailer is selling handbags recycled from inner tubes. Is shopping for car tyres a female friendly experience? Not in my experience. Essential car safety items of course but surely much of a muchness regardless of the detail… … Continue reading →

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Stereotypical gender exceptions

Posted on November 20, 2010 by foxysteph

We all know that men make good nurses and women some of the best engineers so why do stereotypes still fascinate us?  Could it be that stereo-typification helps us understand our gender instincts, even if we have become nurtured into … Continue reading →

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Are useless men useless on purpose?

Posted on November 3, 2010 by foxysteph

In yesterday’s Daily Telegraph James May bemoaned today’s useless men who, apparently, can’t hang shelves, change plugs or screw things to walls like real men used to be able to. He then ponders that women are better off without them … Continue reading →

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