Category Archives: women drivers

women drivers buy some 50% of all used cars and garage services yet suspect they will be overcharged, patronised and feel unwelcome in many UK garages and car dealerships

Shock, horror – size matters to motoring housewives

Recent research into the cars housewives drive reveals they tend towards expensive cars with bigger engines. Diamond Insurance studied the driving profile of almost 300,000 UK housewives and compared them with other women motorists (who aren’t housewives, presumably).  Their analysis … Continue reading

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The Seven Year Itch or Loyalty for Life?

Can today’s cars be cherished and remain reliable for much longer than seven years? Remember the film ‘The Seven Year Itch’ with Marilyn Monroe when the faithful husband is tempted to wander? No I’m not that old really but I … Continue reading

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Surveys about women drivers to please men

We all know we are different, so what is there that’s new to tell us about each other? Well, a recent survey says women don’t clean their darling cars as often as men. Shock horror – what sort of sluts … Continue reading

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Is Ford neglecting foxy females?

Small car deals in August are to reel in the cost-canny fleet business whilst the female purse might be being neglected by UK dealers. Ford list prices are due to fall between 6% and 15% for Ka, Fiesta, Focus and … Continue reading

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How to cut out Swiss Toni car salesmen

Women drivers can now buy their Ford online and cut out Swiss Tonis who women rightly fear will overcharge and patronise them, especially if they go to the dealership on their own. Following in the footsteps of the likes of … Continue reading

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Less motoring jargon please…

The motor industry is surely the last male bastion so it’s hardly surprising that a lot of the jargon used and subject matter covered has been invented by men who know their industry and with male motorists in mind…who may … Continue reading

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Female fog factor re garage choices

Car maintenance, including MOTs, car repairs and all aspects of their routine servicing is a £9bn sector of the UK motor industry which is dominated by independent players. The older the car the more likely it is maintained where overheads … Continue reading

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Are women greener drivers than men?

To coincide with Green Transport Week between 13 and 20 June 2010 the Environmental Transport Association (ETA) surveyed 1592 motorists recently to see how women and men drivers compared when it came to their environmentally friendly driving habits. This research … Continue reading

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Garages compete for the female purse

Car servicing is very valuable business for independent garages, fastfits and franchised car dealerships. By keeping in touch with local women drivers who have been or might become future customers garages are more likely to see us more often, for … Continue reading

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Calling all Motoring Juliets

If you are a Motoring Juliet in love with her Alfa Romeo whether on your drive or in your memory, you can now add your personal photos and memories to Alfa’s archive for your associated motoring fame in future. No … Continue reading

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