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Category Archives: women
Let grown up girls be the women they want to be
Mumsnet’s recent campaign ‘Let girls be girls’ is supported by Asda, House of Fraser and Mothercare. Borne out of parental disgust that major stores like Primark were selling padded ‘show off’ bikini tops for 7 year olds, I am not … Continue reading
Posted in female friendly, marketing to women, women
Tagged FOXY Lady Drivers Club, let girls be girls, Mumsnet, women drivers
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Are floating voters foxy Focus females?
Forget ‘Essex Girl’, ‘Worcester Women’ and ‘Asda Mums’ the latest election target is ‘Focus Female’ because, allegedly, she drives a Ford Focus, according to recent research by the AA. With 3 out of 4 female motorists (who are AA members) … Continue reading
Posted in women
Tagged cost of motoring, election, Essex Girl, female motorists, floating voters, Focus female, FOXY Lady Drivers Club, The AA
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An election manifesto for foxy wives
Apparently one in four women are more interested in politics since the rise of the PWAG (Politicians Wives and Girlfriends…) Almost a quarter of women (24 per cent) are taking a more avid interest in political affairs thanks to foxy … Continue reading
Petrol prices penalise women drivers
I keep an eye on the cost of motoring for obvious reasons and fuel is an important ingredient. I found an interesting comment that makes sound sense to me from Mohammed at the PetrolPrices blog today… “Petrol went to £1.20 … Continue reading
Naughty Rachida loses her car
Rumour has it that France’s demoted Minister Rachida Dati spilled the beans about troubles in the Sarkhozy relationship, which may be true or not. And which may be why she has lost her chauffeured car and bodyguard. Which is a … Continue reading
Marketing to women in the UK
It’s not rocket science nor is it feminism prioritising the female buyer when she’s the one that makes the majority of the buying decisions. For example, if you wanted to talk to the decision maker in a B2B set up … Continue reading
Posted in marketing to women, women
Tagged FOXY Choice, marketing to women, UK motor industry, women drivers
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Motor industry women get training bonus
To get ahead in their career, women often need to be seen to be as good as men and more… Indeed it might be argued that in a man’s world, as the UK motor industry undoubtedly is, why would they … Continue reading
Posted in UK motor industry, women
Tagged FOXY Choice, IMI, promotion tips, UKCES, women and work, women in the motor industry
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Commiserations to Toyota and their drivers
I am sorry to hear of Toyota’s problems at present – we know they are an organisation committed to quality and that they are not the only car manufacturers with cars to recall and serious safety issues to address. I … Continue reading
Sponsorship plea for two young female racing drivers
Now that we have two British Formula One racing champions how much longer till we see a woman driver taking podium places at a big racing event that gets serious recognition. Not long I predict if the two young female … Continue reading
Wise motorsport fan Zoe wins Ford Award
Well done engineering student Zoe Burton! Zoe is the seventh winner of the FORD WISE (Women Into Science and Engineering) prize that recognises exceptional women studying engineering and promotes engineering as a career. Zoe is studying mechanical engineering at the … Continue reading