I see I replied to you via LinkedIn and left this blog posting unacknowledged. My apologies.

By all means tell us more here and add a link.

This service looks great and I imagine that foxy ladies everywhere would feel reassured with this degree of honest visibility pre car purchase.

Keep in touch – we have a new newsletter and public forum coming soon and I feel sure women will be impressed – it’s different from the more traditional videos about manufacturer models and from happy motorists… this is clearly designed to reassure women who are happy to buy from a distant dealer.

What happens if they bought from a distant dealer like Budgen’s for example, and then have a mechanical problem after taking delivery – which would not have been covered by C It Now?

Steph Savill aka FOXY Steph

I feel similarly about this and have had some interesting responses from women who would go elsewhere – quite the reverse response to what the car park planners probably expect in China!

I’d also add that women drivers are often their own worst enemies because we rarely stand up for ourselves when criticised. Some of us even accept blame where it isn’t justified simply to have an easier life .

Or are women simply above all the gender bashing?

It’s definitely important to (many) men to believe they are the better drivers…

Vive la difference!

And good luck with the freelance training plans – let us know where you get to and what you offer via steph@foxyladydrivers.com in case we know of any ladies who’d prefer a female instructor for what you offer. We are also about to launch a section called Working Women in a Man’s World at http://www.foxyladydrivers.com so if you ever need some publicity (free for the moment), just ask for the spec. I can see you can write among your other talents.

All the best

Steph Savill aka FOXY Steph

I can be contacted via the website and my telephone numbers and postal address is also present there.

We look forward to hearing from you.

http://notesfromthedrivingseat.blogspot.com/

I agree with you that women choose the colour of their car to reflect the image they want to portray.

Interestingly (or it is for me ) gender research suggests that (many) men prefer dark, colder colours whereas women (tracing back to their childhood) choose warm and brighter colours.

I have also just spotted that the pink Fiat is to be made available via the internet only so perhaps they are testing the market here in a small way.

Obviously there will be some females that will like the look, and may or may not then buy, but I still find it surprising that there is still so much overtly stereotypical gender marketing when it comes to this colour.

Time will tell. If it isn’t successful I doubt we’ll read about it from Fiat so others may well decide to follow suit thus perpetuating the sales myth (in the male eye)…

When my 18-year old daughter started driving last year, she wanted a black car. OK, she pimped up the itnerior of the black Matiz with leopard print seatcovers and accessories (!) but her street cred demanded black.

The older daughter now 23, actually opted for a very sedate green Ford Focus because she is doing a Masters Degree in Music and felt she needed a car that reflected that status.

I drive a black car too. Not that I’m boring or old, but it looks nice and reflects my professional status. If I turned up at a clients site (I work in the Automotive Manufacturing industry) no one will ever take me seriously.

I don’t think our perceptions of our cars and what they represent to us is any different from any other female driver in the UK. Young women nowadays are very concerned with image – Pink is associated with Barbie and Legally Blonde bubble headedness. The girls who can afford to buy a car like this, won’t. Simply because having the spending power puts them in a different category of consumer.

This pink car is a gimmick. I doubt it wil lstay in their range long.

Budgen Motors, an Alfa dealer in Shrewsbury, has this service available. It’s proving particularly popular for used car purchase.

The aim of the service is to provide convenience and a level of service way beyond the current three photos on a web site. A potential buyer can ask the salesperson to show them exactly what they want to see – that includes the wear and tear, bumps and scratches which could only be seen with closer inspection (live video to your browser).

If your members would be interested in a list of dealers that provide this service I’d be happy to help.

As you know we received two recommendations about PD Motors in Billingshurst which is how we know each other now!

If you want to promote your business to local women drivers online why not consider joining FOXY’s female friendly garage network and we’ll do this together with online PR and so on?

Have a look at the FOXY Choice website
http://www.foxychoice.com/foxy-how-to-promote-03.php.
All our subscribers sign the female friendly FOXY Promise and qualify for a free listing at the new website http://www.femalefriendlyapproved.com to add credibility to the words in 2010.

We help subscribers understand what women want (regular newsletter etc) then promote them to Club members and in blogs and tweets.

Kind regards

Steph

They can service and repair your car without affecting your warranty.

They have ATA approved technicions and are in the Good Garage scheme.

Look at there web site http://www.pdmotors.co.uk