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	<title>FOXY Lady blog &#187; car checks</title>
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	<link>http://www.foxyladydrivers.com/foxyblog</link>
	<description>for women drivers; to do with the UK motor industry and female friendly business choices</description>
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		<title>Female friendly garages appeal to women drivers</title>
		<link>http://www.foxyladydrivers.com/foxyblog/2010/05/13/female-friendly-garages-appeal-to-women-drivers/</link>
		<comments>http://www.foxyladydrivers.com/foxyblog/2010/05/13/female-friendly-garages-appeal-to-women-drivers/#comments</comments>
		<pubDate>Thu, 13 May 2010 09:21:50 +0000</pubDate>
		<dc:creator>foxysteph</dc:creator>
				<category><![CDATA[female friendly garages]]></category>
		<category><![CDATA[garage services]]></category>
		<category><![CDATA[women drivers]]></category>
		<category><![CDATA[car checks]]></category>
		<category><![CDATA[car maintenance]]></category>
		<category><![CDATA[car servicing]]></category>
		<category><![CDATA[FOXY Lady Drivers Club]]></category>
		<category><![CDATA[Kwik Fit]]></category>

		<guid isPermaLink="false">http://www.foxyladydrivers.com/foxyblog/?p=919</guid>
		<description><![CDATA[Kwik Fit research has been used to suggest that economic worries have led to an additional 1.6 million motorists servicing their own cars over the past year (this was a sample of 2000 remember). Over a third (35%) of car &#8230; <a href="http://www.foxyladydrivers.com/foxyblog/2010/05/13/female-friendly-garages-appeal-to-women-drivers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[ 
<span class = "" style = "height: 30px;  "><iframe src="http://www.facebook.com/plugins/like.php?href=http://www.foxyladydrivers.com/foxyblog/2010/05/13/female-friendly-garages-appeal-to-women-drivers/&layout=button_count&send=false&show_faces=true&width=100&action=like&colorscheme=light&font=" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:100px; height:30px"></iframe></span><p><!-- 		@page { margin: 2cm } 		P { margin-bottom: 0.21cm } 		H3 { margin-bottom: 0.21cm } 		H3.cjk { font-family: "DejaVu Sans" } 		H3.ctl { font-family: "DejaVu Sans" } --><!-- 		@page { margin: 2cm } 		P { margin-bottom: 0.21cm } 		H3 { margin-bottom: 0.21cm } 		H3.cjk { font-family: "DejaVu Sans" } 		H3.ctl { font-family: "DejaVu Sans" } --><!-- 		@page { margin: 2cm } 		P { margin-bottom: 0.21cm } -->Kwik Fit research has been used to suggest that economic worries have led to an additional 1.6 million motorists servicing their own cars over the past year (this was a sample of 2000 remember).</p>
<p><a href="http://www.foxyladydrivers.com/foxyblog/wp-content/uploads/2010/05/woman_umbrella_stranded.jpg"><img class="alignleft size-thumbnail wp-image-920" title="women drivers need female friendly garages they can trust" src="http://www.foxyladydrivers.com/foxyblog/wp-content/uploads/2010/05/woman_umbrella_stranded-150x150.jpg" alt="" width="150" height="150" /></a>Over a third (35%) of car owners, including a few women drivers perhaps, now say they carry out a service themselves. The lion share ie 69% of motorists, including a lot of foxy lady drivers we are sure,  confessed that don&#8217;t feel confident in servicing their own car. This is probably a good thing I&#8217;d have thought.</p>
<p>But, according to Kwik Fit, as many as 2.5 million cars on our roads today have not been serviced last year (this was a research sample of 2000 motorists remember; not sure if it helps to extrapolate into millions here&#8230;) which is to do with the recession and motorists wanting to save money.</p>
<p>Spelling out the blindingly obvious here, we are told that as cars have become increasingly sophisticated, needing computerised engine management systems, the confidence of (mostly male I presume) motorists to &#8216;self-service&#8217; their cars has fallen dramatically. Gosh.</p>
<p>And their research tells them that motorists driving cars that are over 11 years old are considerably more likely to [think they can] DIY a service (because they can get at the engine no doubt) than those driving cars under two years old. Needless to say, many women drivers still think, incorrectly as it happens, that they need to take their car to a main dealership to maintain its warranty.</p>
<p>If nothing more, this research confirms what FOXY knows already about many women drivers based on anecdotal evidence inside the Club; it also acts as an important reminder for all of us that</p>
<ul>
<li>cars that aren&#8217;t maintained regularly or serviced properly aren&#8217;t as safe as those that are</li>
</ul>
<ul>
<li>unsafe cars are less reliable and more accident prone</li>
</ul>
<ul>
<li>cars that cause accidents and are then be seen to be poorly maintained ie unsafe can invalidate insurance claims</li>
</ul>
<ul>
<li>much worse, anyone who runs a poorly maintained/badly serviced car could kill a passenger, other driver or pedestrian – what price economy then?</li>
</ul>
<ul>
<li>few motorists are good enough at DIY car maintenance</li>
<li>many dodgy garages don&#8217;t service cars well enough (which is the REAL elephant in the room here, hence the resistance of so many women to dread going to garages)</li>
</ul>
<ul>
<li>the industry needs to work harder to communicate servicing prices – this needn&#8217;t be expensive, in fact surely it&#8217;s better to charge less and see more motorists that might need genuine work done afterwards?</li>
</ul>
<ul>
<li>that the MOT is but a safety snapshot on the day – it is never an alternative to regular maintenance and servicing</li>
</ul>
<ul>
<li>that members of <a href="http://www.foxyladydrivers.com" target="_blank">FOXY Lady Drivers Club</a> can claim free quarterly car fitness checks from a network of female friendly garages across the UK.</li>
</ul>
<p>FOXY Steph</p>
<p><span style="font-family: Verdana,sans-serif;"><span style="font-size: x-small;">PS: Thank you for reminding me that the garage industry needs to get its marketing act together for women drivers in particular.<br />
</span></span></p>
<p><span style="font-family: Verdana,sans-serif;"><span style="font-size: x-small;">Find out about <a title="free car safety checks for women" href="http://http://www.foxyladydrivers.com/women-drivers-car-checks.php" target="_blank">free car fitness checks for women drivers</a> who are members of FOXY Lady Drivers Club.</span></span></p>
<p>﻿</p>
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		<title>Newcastle garage runs weekly car maintenance courses for women</title>
		<link>http://www.foxyladydrivers.com/foxyblog/2010/04/26/newcastle-garage-runs-weekly-car-maintenance-courses-for-women/</link>
		<comments>http://www.foxyladydrivers.com/foxyblog/2010/04/26/newcastle-garage-runs-weekly-car-maintenance-courses-for-women/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 08:56:07 +0000</pubDate>
		<dc:creator>foxysteph</dc:creator>
				<category><![CDATA[female friendly garages]]></category>
		<category><![CDATA[garage services]]></category>
		<category><![CDATA[women drivers]]></category>
		<category><![CDATA[car checks]]></category>
		<category><![CDATA[FOXY Choice]]></category>
		<category><![CDATA[FOXY Lady Drivers Club]]></category>
		<category><![CDATA[ladies garage evenings]]></category>
		<category><![CDATA[Newcastle upon Tyne]]></category>

		<guid isPermaLink="false">http://www.foxyladydrivers.com/foxyblog/?p=879</guid>
		<description><![CDATA[One way to attract foxy lady drivers is to offer to save them money without having to visit a garage. But you have to visit a garage to find out first! And because I come from the Newcastle upon Tyne &#8230; <a href="http://www.foxyladydrivers.com/foxyblog/2010/04/26/newcastle-garage-runs-weekly-car-maintenance-courses-for-women/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[ 
<span class = "" style = "height: 30px;  "><iframe src="http://www.facebook.com/plugins/like.php?href=http://www.foxyladydrivers.com/foxyblog/2010/04/26/newcastle-garage-runs-weekly-car-maintenance-courses-for-women/&layout=button_count&send=false&show_faces=true&width=100&action=like&colorscheme=light&font=" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:100px; height:30px"></iframe></span><p><!-- 		@page { margin: 2cm } 		P { margin-bottom: 0.21cm } -->One way to attract foxy lady drivers is to offer 	to save them money without having to visit a garage. But you have to 	visit a garage to find out first!</p>
<div id="three-col" dir="ltr">
<p>And because I come from the Newcastle upon Tyne I 	know that many female motorists there find garages to be intimidating places in what is seen to be a very male oriented area.</p>
<p>But it&#8217;s clearly commercially daft that women drivers should 	feel unwelcome in garages that need our business; so much so that many are slowly 	realising how to polish up their act with female friendly 	services so local women drivers can feel welcome in future.</p>
<p>One garage that is offering women car care 	courses is <a href="http://www.ashingtonservicecentre.com" target="_blank">Ashington Service Centre</a> in Newcastle upon Tyne run by 	Tony Johnson, who set up his business after a career with Kwik Fit 	and Ford. These are free weekly classes and they include advice and 	hands on experience of how to change a wheel, check oil levels and 	replace bulbs.</p>
<p>Having been to a fair few of these garage 	evenings for women drivers, they are usually good fun as much as 	informative but they are also a chance for women to see behind the 	macho facade and hopefully dispel the myth that garages are 	unfriendly places for women to visit.</p>
<p>Good on Tony for setting out to explain to women 	that they don&#8217;t need a garage to do these jobs even if it&#8217;s easier 	and more reassuring to have the likes of tyres, oil, collant levels 	and emissions checked on a regular basis by garage professionals. 	And of course, once women drivers in newcastle upon Tyne know they 	have a choice between female friendly garages and the rest, they 	will know to choose the female friendly variety when it comes to 	MOTs and car servicing (which they can&#8217;t DIY&#8230;)</p>
<p>A good business strategy Tony.</p>
<p>FOXY Steph</p>
<p>Find out about FOXY Choice&#8217;s network of <a title="female friendly garages" href="http://www.foxychoice.com" target="_blank">female 	friendly UK garages</a> that have signed the FOXY Promise.</p>
<p>Find out about <a title="free car checks for women" href="http://www.foxyladydrivers.com/women-drivers-car-checks.php" target="_blank">free car fitness checks </a>and 	moneysaving garage offers across the UK,  for women drivers.</p>
</div>
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		<title>Better consumer communications needed</title>
		<link>http://www.foxyladydrivers.com/foxyblog/2008/05/27/better-consumer-communications-needed/</link>
		<comments>http://www.foxyladydrivers.com/foxyblog/2008/05/27/better-consumer-communications-needed/#comments</comments>
		<pubDate>Tue, 27 May 2008 09:26:27 +0000</pubDate>
		<dc:creator>foxysteph</dc:creator>
				<category><![CDATA[buying a new car]]></category>
		<category><![CDATA[motoring]]></category>
		<category><![CDATA[women]]></category>
		<category><![CDATA[women drivers]]></category>
		<category><![CDATA[bad garages]]></category>
		<category><![CDATA[car checks]]></category>
		<category><![CDATA[car maintenance]]></category>
		<category><![CDATA[car safety]]></category>

		<guid isPermaLink="false">http://foxysteph.wordpress.com/?p=27</guid>
		<description><![CDATA[Apparently women drivers aged 25 to 35 are the worst at keeping their cars in good condition according to a recent survey carried out by Bridgestone Tyres. This is particularly worrying because this age group is more likely than others &#8230; <a href="http://www.foxyladydrivers.com/foxyblog/2008/05/27/better-consumer-communications-needed/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[ 
<span class = "" style = "height: 30px;  "><iframe src="http://www.facebook.com/plugins/like.php?href=http://www.foxyladydrivers.com/foxyblog/2008/05/27/better-consumer-communications-needed/&layout=button_count&send=false&show_faces=true&width=100&action=like&colorscheme=light&font=" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:100px; height:30px"></iframe></span><p>Apparently women drivers aged 25 to 35 are the worst at keeping their cars in good condition according to a recent survey carried out by Bridgestone Tyres. This is particularly worrying because this age group is more likely than others to have children in their cars at some time.</p>
<p><em>I wonder if they surveyed female students as these are some of the motorists we find are looking to cut corners for financial reasons.</em></p>
<p>We are told that motorists in Nottingham are notorious for failing to maintain vehicles well yet Leeds leads the way in car maintenance.</p>
<p>In Nottingham, one in three drivers regularly fails to service their car while other &#8220;bad&#8221; regions include Birmingham, Bristol, Norwich and Sheffield.</p>
<p><em>Seven years ago our daughter was fleeced by a garage in Nottingham &#8211; this was the catalyst for my business, FOXY Lady Drivers Club. </em></p>
<p>None of this surprises me but I am disappointed that the retail motor industry has failed to get a stronger message across that a badly maintained (and serviced) car of any age is less safe, less green, less reliable and more expensive to run in the end.</p>
<p>I&#8217;d also want more motorists to understand that a professional eye is better than an amateur doing her (or his) best with car maintenance AND that a bad garage does not mean a good car service.</p>
<p>One area that I&#8217;d want to look at is the increasingly attractive sales promise that a new car needs fewer services&#8230; as the intervals in between lengthen. Yes this is good news for the fleet buyer but how are they checking that their car is being maintained in between? Lots of motorists/businesses think that an U3 year old car doesn&#8217;t need much maintenance in between servicing and few know how to choose one of the best local garages.</p>
<p>Maybe the new Corporate Manslaughter and Corporate Homicide Act 2007 will start to make these points, now that companies can be held liable in law if negligence can be proved or if an employer has failed to demonstrate a duty of  care to their employees using their private cars for business use.</p>
<p>Imagine a situation where a female employee whose private car is insured for regular travelling to and from her work (in addition to the normal domestic, social and pleasure cover) and is involved in an accident as a result of her badly maintained car. How long will it be before  the claiming solicitors look to the employer for settlement under this Act?</p>
<p>Makes sound sense for them to subscribe to FOXY&#8217;s corporate membership solution and get quarterly car checks, a friendly helpdesk and professional legal motor claims advice and fees I&#8217;d have said&#8230;</p>
<p>FOXY Steph</p>
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