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Tag Archives: female friendly businesses
Top 50 female friendly employers
Congratulations to Jaguar Land Rover for being the only retail motor industry business listed in the Top 50 Employers for Women. The 2011 ‘Times Top 50 Employers for Women’ have just been announced. The Awards competition is free to enter … Continue reading
Posted in female friendly garages
Tagged Asda, female friendly businesses, Times Top 50 employers for women
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Empty female friendly promises
It’s all too easy to write ‘we are a female friendly garage’ at a website yet not have an inkling what this entails. Very often businesses think equality means treating men and women the same and perhaps some garages think … Continue reading
Posted in female friendly garages
Tagged female friendly businesses, franchised car dealerships, garages, good garage guide
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Female Business Ambassadors in the motor industry
Female Business Ambassadors in the male dominated motor industry are important role models who have the ability to make their business more female friendly for women customers AND females who choose a career in their footsteps. To date women in … Continue reading
Posted in women
Tagged Automotive Careers Champion, Female Business Ambassador, female friendly businesses, IMI, Sarah Sillars, UK motor industry, women in the motor industry
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Male business models get it wrong for women
If any industry wants to attract women to it, it should first start by taking a female friendly audit of itself and see how it is honestly perceived by other women. Take the global IT industry for starters which has … Continue reading
Posted in female friendly garages
Tagged female friendly businesses, IT industry, Meter Maids, Microsoft
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Calling all girls looking for their first job…
Girls looking for a challenging career in marketing, sales, finance, technology and administration areas should seriously consider the UK motor industry; it is crying out for your talents in future. My particular interest is to enthuse young girls who might … Continue reading
Posted in car dealerships, female friendly garages
Tagged ATA, female friendly businesses, IMI
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Do we need female friendly businesses?
In an ideal world all businesses would be female friendly so that’d be a minimum standard for all. But in male oriented environments like garages, car showrooms, DIY stores and computer/gadget shops among many others perhaps there is a need … Continue reading
Posted in female friendly garages, marketing to women, women drivers
Tagged female friendly businesses, iPhone, iPod, Lara Croft, marketing to women, Sheilas Wheels
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About female friendly businesses
I posted a topic in motor industry AM-Online’s forum about female friendly car manufacturers and franchised dealerships marketing to women. My personal opinion, based on everday anecdotal evidence, is that very few UK garages and main dealerships know what women … Continue reading