Tag Archives: female friendly businesses

Why women ignore retail motor industry careers

Thousands of female university students are ignoring careers in the automotive industry according to a recent Autocar survey. A tiny 3.5% of female university students interviewed would consider a career in the automotive industry although an encouraging 35% said they … Continue reading

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Top 50 female friendly employers

Congratulations to Jaguar Land Rover for being the only retail motor industry business listed in the Top 50 Employers for Women. The 2011 ‘Times Top 50 Employers for Women’ have just been announced. The Awards competition is free to enter … Continue reading

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Empty female friendly promises

It’s all too easy to write ‘we are a female friendly garage’ at a website yet not have an inkling what this entails.  Very often businesses think equality means treating men and women the same and perhaps some garages think … Continue reading

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Female Business Ambassadors in the motor industry

Female Business Ambassadors in the male dominated motor industry are important role models who have the ability to make their business more female friendly for women customers AND females who choose a career in their footsteps. To date women in … Continue reading

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Male business models get it wrong for women

If any industry wants to attract women to it, it should first start by taking a female friendly audit of itself and see how it is honestly perceived by other women. Take the global IT industry for starters which has … Continue reading

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Calling all girls looking for their first job…

Girls looking for a challenging career in marketing, sales, finance, technology and administration areas should seriously consider the UK motor industry; it is crying out for your talents in future. My particular interest is to enthuse young girls who might … Continue reading

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Do we need female friendly businesses?

In an ideal world all businesses would be female friendly so that’d be a minimum standard for all. But in male oriented environments like garages, car showrooms, DIY stores and computer/gadget shops among many others perhaps there is a need … Continue reading

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About female friendly businesses

I posted a topic in motor industry AM-Online’s forum about female friendly  car manufacturers and franchised dealerships marketing to women. My personal opinion, based on everday anecdotal evidence, is that very few UK garages and main dealerships know what women … Continue reading

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