Tag Archives: female friendly garages

A female friendly FOXY first

The first Top Ten UK dealership group to sign up to the FOXY Choice approved FEMALE FRIENDLY garage network scheme is Vertu Motors plc. If you don’t recognise that name, chances are you’ll know them better by their trading names … Continue reading

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A FEMALE FRIENDLY motor industry resolution

Is August too early for a New Year resolution to make 2012 a FEMALE FRIENDLY year in the UK motor industry? I look at lots of motor industry websites, read lots of marketing blurb, see lots of job ads and … Continue reading

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Video garage stars in Stoke on Trent

Real life video is a great way for garages to impress their female customers. I say real life because slick and impersonal corporate style videos don’t have the same effect on me. I prefer the video style of Simon Dean … Continue reading

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A first for a FOXY approved female friendly fastfit in Nottingham

If you’re looking for a quality fastfit garage in Nottingham, here’s how to find one that’s accredited to do the job particularly well, especially for women drivers. I’m talking about Rapid Fit at West Bridgford in Nottingham, part of the … Continue reading

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A female friendly lifestyle choice in Leicester

No matter your lifestyle, there’s a genuinely female friendly garage choice for women drivers in Leicester. We first met Sturgess Motor Group when they organised a Women in the Driving Seat evening event for local female motorists. It was a … Continue reading

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Finance fears for females

When marketing to women, it’s clear that the likes of banks, insurance companies and finance providers can be more female friendly to reach working women in future. According to a survey carried out by Bright Grey, part of the Royal … Continue reading

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The female friendly tipping point for UK garages

Could the recent Sky Sports sackings bring about a more female friendly and less sexist motor industry? Andy Gray and Richard Keys were sacked for loutish comments and behaviour in a clearly male dominated business. It’s not just what they … Continue reading

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What women say about the motor industry

To see what women say about the motor industry, visit our latest website feature, Women and Work. We believe that motor businesses that employ women in customer facing roles are likely to be more female friendly businesses (for customers and … Continue reading

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How to attract the right female talent

The motor industry needs more of the right females at the top of the UK motor industry but how do we get them there? I spoke about ‘marketing used cars to women’ at the AM conference’s Used Car Market trade … Continue reading

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Busy women and businesses we like

My father always dismissed home brew beers because he said he could afford to buy the real thing. On reflection I think this might have had as much to do with time and convenience as money. Although in his son-in-law’s … Continue reading

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