Tag Archives: female friendly garages

Everyone can be a business expert

Apparently if I work harder I could become a business expert in my subject. Which could be ‘garages’ or ‘female friendly businesses’ as things stand I suppose. Or both of course. According to Malcolm Gladwell in his Outliers book that … Continue reading

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Female friendly Google listings

If you type ‘female friendly’ into Google you get a list of the most popular searches made when marketing to women. ‘Female friendly’ on its own produces some 4m results (anything to do with female and the internet brings sex … Continue reading

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Remember The Gordon Gaffe to be female friendly in future…

Is Gordon Brown a female friendly politician? This could be a very short blog . Looking at his male dominated Cabinet one might say not. Ask Harriet Harman if she feels out on a limb and I imagine she thinks … Continue reading

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Congratulations Kinghams of Croydon

Kinghams of Croydon are a franchised Daihatsu, Ssang Yong and Piaggio dealership as well as an authorised Alfa Romeo & SEAT garage repairer – what with all this expertise they also service all makes. They are now the first winner … Continue reading

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How to sell cars and garage services to women

FOXY provides marketing services to help garages and dealerships become [and be seen as] more female friendly and my specialist subject is marketing to women so I do have a vested interest in this subject… Why bother making the industry … Continue reading

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Are city law firms female friendly enough?

My anecdotal evidence (mostly based on reading the Daily Telegraph I accept) is that there are more and more legal cases of City firms behaving badly towards female staff. So perhaps I am not surprised to read that female friendly … Continue reading

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What is a fair price for garage services?

With average garage labour rates varying between £90 an hour for a dealership and £56 for an independent garage in the UK it’s hard to know if you are paying more than you need to when there are so many … Continue reading

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Happy couples need good garage help

If you want to have a happy marriage women drivers need to find more time for their domestic chores or get more help. In a recent survey carried out by car insurer esure, 29 per cent of couples admitted to … Continue reading

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How to spot a good and female friendly business

Google lists some 23 million searches for female friendly businesses so it makes good sense to be well listed for ‘female friendly’ and your type of business, in this instance ‘garage’,  ‘fastfit’ or ‘car dealership’ and your postal town. Female … Continue reading

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Is it time for insurance brokers to fight back?

The Association of British Insurers (ABI) has just published some best practice advice to act as guidance for insurance providers, brokers and insurance comparison websites who sell insurance products including car insurance for women drivers. This guidance states that customers … Continue reading

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