Tag Archives: female friendly

Women drivers smell a female friendly garage difference

We are often told that women drivers go into a garage expecting to be ripped off or patronised and that this then makes them aggressive and, occasionally, challenging to deal with. Just imagine how off-putting this can be if you … Continue reading

Posted in female friendly, garage services, marketing to women, women drivers | Tagged , , , , | Leave a comment

Female friendly Google suggestions

You’ll have noticed that when you start to type in a search, Google tries to be helpful listing your choices below so you can see how many searches have been made by others for specific terms. I think this service … Continue reading

Posted in female friendly, garage services, women drivers | Tagged , , , | Leave a comment

Celebrations coincide…

Just like buses, off we go on our travels then two of them turn up at once. No not buses… keep up in the back. I am talking about female friendly businesses I know and like who are both celebrating … Continue reading

Posted in female friendly, garage services, women | Tagged , , , , , | Leave a comment

Female friendly garage in Eastbourne opens new car dealership

When many dealerships are struggling to sell new and used cars it’s great to read of a motor industry success story in Sussex which seems to be bucking the industry trend. Sterling Automotive is an approved MG and Rover service … Continue reading

Posted in car dealerships, female friendly, garage services, women drivers | Tagged , , , , , | Leave a comment

Better garage competition winners

One of the ways we approve a female friendly garage business (other than our ATA, BSI and OFT Stage 2 preferences) is to monitor quality standards and a commitment to customer service through leading trade awards and competitions, especially when … Continue reading

Posted in female friendly, garage services, women drivers | Tagged , , , | Leave a comment

Foxy female motorists will shop online

Pre recession, motor industry research claims that c£17m is lost by UK car dealerships every week when women drivers walk out of car showrooms. Why do they do this and why is the industry not doing anything about this? The … Continue reading

Posted in female friendly, marketing to women, women drivers | Tagged , , , | Leave a comment

No wonder female car buyers feel misunderstood

Bearing in mind that more women drivers than men buy used cars in the UK, you would expect a leading trade conference about used cars to include more than just a few token female speakers in their ranks. So how … Continue reading

Posted in buying a new car, female friendly, women drivers | Tagged , , , , , | Leave a comment

Pink Lady wltm female friendly musical

Yet another musical and motoring related post…it must be that time of year and certainly there seem to be more female friendly musicals on the go! London’s Piccadilly Theatre is showing the 1950′s cult Americana musical, Grease, which has been … Continue reading

Posted in female friendly, marketing to women | Tagged , , , | Leave a comment

Do men ‘organise’ female friendly businesses?

Do men organise women to do what they want? Are men influenced by women in their business life? Are men happy to do what women organise in pursuit of a quiet life? Are women simply getting on with business regardless of what men think? Which approach(es) best constitutes a female friendly approved business? Continue reading

Posted in female friendly, garage services, women drivers | Tagged | Leave a comment

Should sheds and garages be feminised?

Men and women drivers are different – men like garages to be like their garden sheds – mainly male environments. Generalising massively, most women prefer more feminine-like places or to add a female touch where they can. Continue reading

Posted in female friendly, garage services, women drivers | Tagged , | Leave a comment