Tag Archives: female motorists

“Your Car, Your Choice” of accident repairers…

In FOXY’s experience, the OFT’s well-publicised ‘Your Car, Your Choice (of car repairer)’ advice isn’t working as it presumably was intended. The Office of Fair Trading recently asked interested parties to comment “Whether there is work that the OFT or … Continue reading

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Misleading garage claims in Ipswich

AA Motor Medic in Ipswich used FOXY Choice approved FEMALE FRIENDLY garage logo without joining the network first. I would like women drivers in Ipswich to know about a misleading garage leaflet that was printed and may have been circulated … Continue reading

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Women drivers will like Tesco Cars

Female buyers accounted for almost a third of all sales in Tesco Cars’ first month of operation and will surely influence many more new car sales in future. Tesco has untold experience of marketing to millions of women and in … Continue reading

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Are floating voters foxy Focus females?

Forget ‘Essex Girl’, ‘Worcester Women’ and ‘Asda Mums’ the latest election target is ‘Focus Female’ because, allegedly, she drives a Ford Focus, according to recent research by the AA. With 3 out of 4 female motorists (who are AA members) … Continue reading

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Women face driving challenge in Gloucestershire

Female motorists can prove their versatility and have a great time during a Ladies Driving Challenge at the Fire Service College in Moreton-in-Marsh later this month. Women drivers in Gloucestershire are challenged to drive a wacky range of vehicles including … Continue reading

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Most women drivers fear car breakdowns

A recent survey conducted by breakdown recovery service Britannia Rescue found that 9 out of 10 women drivers are scared of being alone when the car breaks down and fearful of someone stopping to help.  In fact almost 3 out … Continue reading

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Used car conference overlooks the female customer

The AM Used Car Conference 2009 is to be held at the National Motorcycle Musem in Birmingham in October, chaired by motoring expert Quentin Willson. Yet despite a reputation of  Swiss Toni’s and patronising behaviour towards more than half of … Continue reading

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What is a garage?

Is a garage a one man band, a family-owned SME, one that’s part of a national or regional franchised network, a fast-fit centre like National Tyres or a franchised new car dealership appointed by the main car manufacturers. Taking a … Continue reading

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Drive-in movie for women drivers in Poole

This is a great example of innovative and female friendly customer service designed for women drivers, organised by well qualified Dorset based garage workshop and car repairer near Poole. Not only do they have a memorable and highly appropriate name … Continue reading

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Female friendly means business

I have just read a marketing article confirming that a female friendly business approach is likely to boost online marketing success, according to IPC Media research. Apparently 97 per cent of female web users research products online (presumably 3% don’t … Continue reading

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