Posts Tagged ‘FOXY Lady Drivers Club’

Are city law firms female friendly enough?

Sunday, February 14th, 2010

My anecdotal evidence (mostly based on reading the Daily Telegraph I accept) is that there are more and more legal cases of City firms behaving badly towards female staff.

So perhaps I am not surprised to read that female friendly law firms in the provinces are outperforming ones in the City when it comes to retaining, rewarding and appreciating female colleagues. This is what recent research by website magazine Legal Week confirms and that, over the last three years, regional firms promoted on average 37% of female partners, compared with some 20% in the top 10 City firms. And, on average again, across the UK’s top 30 legal firms, just under 28% of promotions have been female ie fewer than three vacancies out of ten have been filled by women.

While women make up less than 19% of the partnership on average across the UK top 30 as a whole, this figure falls to 16% at the top 10 City firms, but increases to nearly 24% in regional practices.

Shoosmiths has emerged as the most female-friendly law firm with women making up just over half of its recent promotions and a third of its partnership overall. Shoosmiths chief executive Claire Rowe said:

“The reason we have found it easier to retain female talent is that we have a transparent promotion criteria based on merit.”

Which is surely how it should be but perhaps Shoosmith is managing to bolster female confidence levels to positively encourage more women to apply for these senior jobs whereas Holman Fenwick Willan, Freshfields Bruckhaus Deringer and Simmons & Simmons presumably aren’t with only 12%, 13% and 13% respectively employing female partners back in May 2009.

Deirdre Walker, Group Head of Commercial, Real Estates and Disputes at Norton Rose believes that it makes good sense for more law firms to be female friendly and more flexible when women in their 30s and 40s, for example, may have children or other caring commitments to satisfy.

Deirdre explains that “At various points in a female career other events are going on outside of work – this should not mean that our career is over. To end a career just because you want to put it on hold does not make commercial sense.”

Yet the reality is surely that when corporate legal men are in charge (as in the majority of cases) they are less likely to see the need to be flexible to retain females if men are available instead and may seem less likely to take these career breaks.

Whereas if a woman is in charge, as at Shoosmiths, she will know just how hard the right female will work to balance a career and her family commitments. Which is why the right women with family commitments should always be allowed to secure the job… even if they may need some compassionate leave and support at certain and unavoidable times.

I’d add to this debate that in my experience, ambitious men were more likely to change employers than ambitious women ( is there any evidence of this…) yet it was more often the women that got criticised for having babies rather than the fast moving CVs that were invariably male.

FOXY Steph

To find a unique female friendly motoring association for women visit FOXY Lady Drivers Club.

To find the nearest female friendly good garages and dealerships in the UK  visit FOXY Choice.

Secondhand rose car buyers

Sunday, January 31st, 2010

If you can’t afford a new car, with or without a scrappage, swappage or part exchange deal then it’s a used car for you, especially in a recession when money is tight. And very often that is the foxy thing to do regardless your budget, providing you choose the right model, a well looked after car and get a fair price. Less depreciation certainly.

Sadly many don’t get the new car buying process right and in 2009 HM Government’s Consumer Direct received 50,790 complaints about second-hand cars bought from independent dealers, up by 8% on the previous year and well over double the number of complaints about TVs and mobile phones.

Knowing that at least half of those buying a new car are likely to be women drivers, it is fair to imagine that a higher percentage of them will be buying and driving used cars than men. I say this based on speaking to many members of FOXY Lady Drivers Club where the typical family has children and two cars with Dad more likely to be covering motorway miles in the newer car and Mum more likely to be running the older car and doing local mileage with children on board.

And of course many secondhand cars are bought from private individuals who may or may not be known to the buyer. It is only when things go wrong (private sales are not recorded in the Consumer Direct 50,000 complaints remember) that the driver learns that they have no protection in law…

Yet as few as 20% of all HPI car checks are carried out by women drivers which means (I am guessing here) that they are more likely to have subsequet problems and be the complainants (or the affected drivers at least) about Arthur Daley-like practices in today’s secondhand car sales industry.

The Consumer Direct survey information is used by the Office of Fair Trading, Trading Standards and other enforcement bodies so it’s good news that the OFT has finally launched a report into this selling scandal and will tell us what they find in May this year…

I did email them to see if they wanted my feedback but they didn’t reply ;-(. This is what I would have said, if invited…

  • Poorly maintained, badly serviced and shoddily repaired cars are potentially dangerous so those who sell them should be named, shamed and fined heavily.
  • Based on my anecdotal experience, women drivers are particularly vulnerable here, especially older women living on their own and who think they can trust car dealers. They need to know their options and their rights.
  • All used cars sold via a dealer should be sold with a HPI check – whether a franchised or independent dealer.
  • All used cars sold via a dealer should also be sold with a signed and dated checklist to show the customer that all the important and safety related items have all been checked and are either fine or need attention.
  • All used cars via a dealer should be sold with a minimum of a 6 month warranty (as in law) which that dealer must honour.
  • All used cars sold by private individuals should either be sold caveat emptor (where SORN or for restoration project) or with a HPI, MOT and local car check carried out by an authorised garage. Then the buyer knows what he or she is in for… after all we have to declare the truth to sell a house and there are serious consequences now of not doing this.
  • Finally an unbiased organisation should adjudicate when sales go wrong. It would be good to see the onus put on helping the buyer more than the seller; make any conciliation service friendly and free and help the motorist take matters further in law if need be. I don’t think that a service involving dealers should be run by a motor industry organisation with a vested interest in selling trade membership, for example.

Of course it will be difficult to determine the reasonableness of all this when the dealer has bought a car online/at auction and depending on the age and mileage of the vehicle.

But when you see ITV’s Debbie Dingle in Emmerdale collude with a driver to sell a cut ‘n’ shut car that is unsafe and illegal you know that the law isn’t doing its job here and the cost of that is being borne by innocent motorists looking for a bargain and who are too trusting to realise that if a car is too cheap there will be a very good reason.

FOXY Steph

“It is our resonsibilities, not ourselves, that we should take seriously.”
Peter Ustinov

MOTs, banks and female business entrepreneurs…

Thursday, January 28th, 2010

Our family bus, the wonderful long suffering Citroen Picasso, needed its MOT doing this week. The nearest FOXY Choice subscriber was female friendly SB Motors garage in Hove run by foxy lady Caroline Baxter so off I trotted for a chat whilst the job was being done.

Caroline told me that despite trading better during the recession than in 2008 (in which she is bucking the industry trend) the Bank says she is in a high risk area (garages presumably are discretional income?) so she can’t expect to borrow from them and must fund business growth herself. Whilst I am waiting for my car in the nice and warm reception area there is a steady flow of MOT, car servicing and repair business coming and going which certainly looks healthy to me.

My car then fails its MOT (I seem to recall a recent ‘grounding’ ;-) that may have caused this which my husband is unaware of until he reads this…) and needs a central exhaust part <not discretional income in any way Mr Bank Manager> so off I trotted again yesterday to get the job finished.

Whilst I was there I finalised a special offer for local members of FOXY Lady Drivers Club and talked Caroline into being FOXY’s first Female Business Ambassador; a new network to recognise female friendly garages who employ and/or are run by women, giving them the opportunity to describe a typical day for the benefit of other females who might want to know what is involved.

In my experience this means they are more likely to understand and appreciate what women want and many women see this as a sign of reassurance BUT it is by no means compulsory to employ women to be a female friendly business so this is not sexist thing and in fact most of the men I have spoken to quite like the idea too ;-) .

More about this later as the Female Business Ambassador network is under wraps and not quite ready to launch yet… hopefully by early February.

FOXY Steph

Happy couples need good garage help

Monday, January 11th, 2010

If you want to have a happy marriage women drivers need to find more time for their domestic chores or get more help.

In a recent survey carried out by car insurer esure, 29 per cent of couples admitted to using their work as an excuse for not doing their domestic chores with one in four (24 per cent) blaming their children and one in ten (11 per cent) even held their pets accountable.

This often led to domestic disputes of which these were the Top Ten

1. Leaving clothes lying around the house (35 per cent)

2. Putting off home improvements (28 per cent)

3. Doing the washing up (24 per cent)

= 4. Not fixing broken household items (17 per cent)

= 4. Not taking the rubbish out (17 per cent)

6. Not making the bed (12 per cent)

7. Leaving the toilet seat up (10 per cent)

= 8. Hiding or not owning up to damage (9 per cent)

= 8. Not emptying the dishwasher (9 per cent)

10. Doing shoddy DIY (6 per cent)

Just for the record, women cited DIY as the biggest cause of domestic disputes with home improvements, fixing broken household items and shoddy DIY totalling 59 per cent of the overall vote.

With no mention of the car here, one hesitates to ask the question whether it is the woman driver who is expected to look after the maintenance, MOTs, car servicing and repairs for the family cars  in case this adds to the alleged 4.4 hours typical couples spend arguing about all this each week.

Instead of running the risk that your car might be unsafe, unreliable and running more expensively than it needs to, why not check out female friendly good garage website, FOXY Choice, to choose one of the measurably best local garages and industry professionals to maintain, MOT, service and repair your car near you?

Or if you join FOXY Lady Drivers Club you can claim free quarterly Car Fitness Checks from FOXY approved garages who have signed the female friendly FOXY Promise. And in most cases you’ll also qualify for a members only discount for MOT, car servicing or repairs which you can then share with your partner and other motoring members of your family.

Here’s to foxy motoring services for men and women drivers in 2010.

FOXY Steph

ACTONCO2 waste taxpayers money to blame women drivers

Sunday, January 3rd, 2010

I can’t imagine it’s just me that feels irritated by the latest ActonCO2 advertising campaign stating ‘Drive five miles less a week by combining your journeys’.

Not only is this patronising message costing taxpayers millions to promote but it’s obvious that ACTONCO2 thinks male and female motorists are stupid enough to be driving unnecessary miles in the UK and are not capable of working this elementary statement out for ourselves.

Now I might run FOXY Lady Drivers Club, a life assistance motoring club for women, but that doesn’t mean I use my car any more than I absolutely have to, but sometimes I absolutely have to…

On New Year’s Eve, for example, I had some last minute envelopes to post after business so I walked to our local post box and arrived five minutes before the post should have been collected by Royal Mail. I then found that it had been collected early.  So I had to go home, get the car and drive to the nearest Post Office for a 6pm collection.

And last night our 16 year old son travelled by bus and train to our nearest town (c8m as the crow flies) to go to the cinema there with some friends. His return train was cancelled, he then missed the last bus and Dad had to get the car out to collect him.

With a non existent regular bus or train service in our rural situation, what should I have done in these two instances and many more like them? Perhaps I should have blamed the Royal Mail (fat chance) and failed to carry out my business promises to customers or told my son to risk walking home at midnight ‘to act on CO2′…

Last night on TV I caught one of the ActonCO2 ads on TV that told me motorists were the transport bad guys – this might have been featured many times before as I am not a regular ITV watcher. And in today’s Sunday Telegraph an ad accuses women drivers of driving five miles more than we need to. Of course it doesn’t say ‘this is for silly women drivers’ but which is the more likely gender to ‘collect kids’ ‘go to ‘Dry Cleaners’, ‘visit the Chemist’, ‘John’s house’ or ‘Grandma’ as their half page and again very expensive ad so helpfully maps out? That’s my point.

To me these journeys are the essence of what many community Mums do in their busy week, often fitting in part time work, emergency shopping, community good works and multiple children drop offs as well. We need our cars.

As you can see I am fed up with being told what I can or cannot do with my car that I already pay heavily to run. Like most other women drivers, I am not stupid, just a responsible motorist trying to manage a family budget that includes my car.

With the cost of motoring so high already, and on the up again thanks to the new rate of VAT for starters, I do not need anyone preaching at me, especially when it is they who are wasting OUR scarce financial resources to make motorists feel guilty when we have no choice but to drive in typical everyday lives.

Before we know it, everywhere will be like Brighton, the least friendly British city for motorists and one I avoid whenever I can for that very reason…

Please HM Government’s DfT do something constructive with OUR marketing money instead of preaching at us.

To fulfil your green agenda, why not promote FOXY Lady Drivers Club’s free car fitness checks including emissions?

Or explain to women drivers the safety, reliability and CO2 implications of having your car serviced regularly and by a garage that is good enough to do the job professionally and at a fair price.  So many cars have gone without servicing in 2009 for financial reasons…

At least this would be a positive message for a change and could do the motor industry some good as a consequence.

FOXY Steph

“I am only one but I am one. I cannot do everything but I can do something”.

How garages can win new business in 2010

Tuesday, December 22nd, 2009

Despite the doom and gloom of 2010 there are new market opportunities just around the corner that many garages may not have considered yet.

For example, more motorists than ever are keeping cars longer and need trustworthy garages to keep them running sweetly; they may also need replacing soon. These motorists might have been used to selling their car before its third birthday and have little experience dealing with MOTs or car servicing that might previously have been covered by a 3 year dealership warranty.

Another big audience is that of women drivers who account for some 50% of garage customers but often dread the ultra-male garage experience come MOT, car servicing or repair times. More than 20 million Google searches were being made for female friendly businesses during 2009 and to see which local garages are promoting themselves as female friendly online you just enter ‘female friendly garage’ and your post town into Google.

New car dealerships need to attract garage service customers as well; this is an important way to retain customer contact, earn well into the process and then introduce the customer to the car showroom at the right time, knowing that every new and used car sale counts…

The following business tips are specifically designed to remind garages and dealerships how to maximise their business revenues during a downturn.

1.   Put existing customers first, ahead of new ones – they are cheaper to keep in touch with and they can influence others.

2.   Emphasise a ‘value for money’ message – no matter your brand, saving money is essential in a downturn.

3.   Encourage a topical ‘maintain and repair’ culture – running a well-maintained older car can be both cost effective and environmentally friendly (and it is the lifeblood of your garage business).

4. Explain why OE parts are better than cheaper alternatives – just in case motorists might be considering saving money here without understanding the consequences

5.   Consider including emissions checks to reduce fuel costs.

6.   Emphasise impressive mpg performance, low VED & insurance group ratings to help sell a used car quickly – low running costs are important in a downturn.

7.   Do you review your products and services regularly – can you add value for the same price or economise and charge less in future?

8.   Make sure that you are always seen to be on your customer’s side. Never patronise, overcharge or try to sell anything that isn’t wanted or needed.

9.  Test ‘exclusive’ offers and loyalty incentives – then measure the response. If at first this doesn’t work, try it again – it takes time for new things to take off and it might not be the right month for his or her MOT and/or next car service.

10.  Don’t forget the growth in online shopping and the need for search engine visibility here – as well as your website, is your business name getting noticed by future customers in news PR, are you ever mentioned in blogs, on social networking websites or as a Twitter tweet?

For more information about female friendly business marketing services for garages, fastfits and car dealerships by all means contact me at FOXY Choice via fcsales@foxychoice.com.

FOXY Steph

Why not go bowling whilst your car is serviced in Norwich?

Sunday, December 13th, 2009

Female friendly Kelly Clarke garage in North Walsham, Norwich is a part of the FOXY Choice network and provides local members of FOXY Lady Drivers Club with quarterly car fitness checks as part of their annual subscription. Over and above this, when it’s clear that work is required there are some really good reasons to look forward to visiting this garage to get the job done…

The sort of female friendly amenities nearby mean that motorists can drop the car off for a car servicing or mechanical repair and head off (the garage will drop you off/collect you if necessary) to Rossis Leisure in North Walsham for a swim, to play tennis or squash or for a game of 10 pin bowling.

In this way, whilst foxy ladies are relaxing ;-) their car gets looked after by garage professionals (you know they are because Kelly Clarke is a member of Bosch Car Service which means they operate to an OFT approved Code of Practice) and that the business has signed up to FOXY Choice’s female friendly FOXY Promise to ‘never overcharge, patronise or sell anyone services they don’t want or need’.

Now I am not saying that garages aren’t comfortable places to wait – many are and if it’s just for a short period of time, what does it matter anyway… but when you know you are in for a good few hours wait, without your car, why not spoil yourself and look forward to taking the car to the garage for a change – not dread the garage visit as so many women drivers do?

In short – make the most of opportunities like this (like having a good shop) by taking the car yourself not delegating this to a friend or member of the family.

FOXY Steph

Female friendly Alfaman garage coincidence in Harrow

Monday, November 9th, 2009

We have just been discussing her choice of new cars with a member near Harrow who was looking at a new MiTo Alfa Romeo among other models on her shopping short list. She liked it when we told her that the name was a combination of the two northern Italian cities Milano and Torino, which explains a lot…

If she buys new she will have a warranty of course and we discussed the whys and wherefores of getting this serviced at a manufacturers dealership and we made sure she understood her choices here. Despite the excellent work done by the Right To Repair campaign many women drivers still think they have to have this work done by a main dealer which is not the case.

In reality sometimes the female motorist chooses the dealership because she wants to take it back to the business she bought it from and, rightly or wrongly, she might decide to pay a bit more for this thinking that it might add value to the resale value of her car when she came to sell it. Which it doesn’t but that’s up to her to decide.

This is anathema to the ears of Eddy Mann who runs Alfaman Services in Harrow opposite Rayners Lane Underground station. Alfaman specialises in Alfas (which can be tricky for some) but services and repairs all makes by the way. One thing that Eddy hates is the reputation the motor industry has for being unfriendly and, too often for either of us, for charging women drivers more for doing less. Perhaps offending businesses think we won’t know any better and clearly some women do retire hurt from these garages, suspecting they have been ripped off some way.

But Eddy is well known for putting the motorist first – for saying what needs doing, what doesn’t need doing yet and what can be fixed cheaply but safely. Alfaman Services is in effect an honest garage in Harrow who has signed the female friendly FOXY Promise and is a FOXY Choice subscriber because of this -  which is how we know him.

Which is where this blog started because having talked about Alfas and then finding that the member lives in Harrow she happens to have a readymade garage solution on her doorstep which can save her money in the long term if she decides to buy Alfa.

As always, the choice is hers and we don’t try to tell anyone what to do of course. If any woman driver wants to know where the female friendly garages are and what the membership deals are, she can now ask FOXY Lady Drivers Club and visit FOXY Choice, that’s all.

FOXY Steph

Women drivers charged for accident car hire

Monday, November 9th, 2009

I know it’s a minefield and I am not an insurance expert but I have just been talking to a women driver who wanted to know her entitlement to a hire car; she was very distressed with the progress of her car insurance accident claim. Very often we find that the policy stated entitlement to a hire car is too short a period whilst a car is either repaired or the woman needs to buy a replacement – clearly this is a way to cut back on operating costs and reduce premiums/increase profits?

In this instance I was talking about an apparent ‘no fault’ situation ie where the motorist had been asked to pay for costs which she thought were unfair.

The legal precedent here is Clark v Ardington (2002) where female motorist Mrs Clark was driving her Vauxhall when it was hit from behind by a vehicle from Ardington Electrical Services. The case was to do with who should pay for the vehicle hire for Mrs Clark when the accident car repair took longer than it should have done, according to the insurance policy wording ie its terms and conditions. Should it be the motorist or the insurer (to then reclaim this from the guilty party). There were added complications because she had asked her husband to sort it all out for her and perhaps one thought the other had done something and so on.

On this occasion the Court of Appeal determined that Mrs Clark had done nothing wrong and that she should be put back in the same financial position as she was before the accident damage took place. The actual wording of the judgment was

“the fundamental principle is that a person whose car has been damaged is entitled to compensation for the loss caused. In a case where such loss includes loss of use and he (she) establishes a need for a replacement, he (she) is entitled to the cost of hiring a replacement car. He (she) can go round to the nearest car hire company and is prima facie entitled to recover the amount charged whether or not the charge is at the top of the range of car hire rates. However the basic principle is qualified by the duty to take reasonable steps to mitigate the loss. What is reasonable will depend on the circumstances.”

As I see it, the emphasis as always is on behaviour that is reasonable BUT any innocent female motorist should not be held liable in these circumstances by a motor insurer if delays to the repair of her vehicle take longer than expected for reasons outside her reasonable control.

She should, however, do her best to minimise these costs ie to choose a comparable car to hire, not the top of the range just because it was there.

But the problem is that many insurers will hide behind their policy wording and use junior staff to try to fend off any claims outside the written word no matter their reasonableness. That’s a summary of FOXY’s experience at least…

Whereas car insurance providers for women who go that extra mile can actively demonstrate providing more than the policy states – that surely adds to customer loyalty and is by far the wiser business strategy in the long term…

If you are shopping for female friendly car insurance soon, you can find out more about female feedback about car insurance for women here.

FOXY Steph

Record complaints in UK car dealerships

Wednesday, October 21st, 2009

I picked up a great foxy tip from a lady driver I met this morning at a Business Link ‘Access to Finance’ seminar in Burgess Hill this morning.

She told me how she had been able to prove that she had been been treated unfairly and patronised after having her car serviced in a car dealership in Sussex.

I attend a lot of networking events as part of my job and more often than not, as soon as I say I run a motoring association for women I get told lots of stories (by men too) which remind me why FOXY Lady Drivers Club is needed and how we fill a genuine service gap for women who often find the UK motor industry to be a long way short of female friendly.

On this occasion however, a lady told me something I hadn’t thought about before and I am sufficiently impressed to want to add it to FOXY’s motoring tips in future.

Whilst we rarely blame and shame businesses in a public arena (because they clearly need our constructive help more than a poke in the eye) we will always make feedback about serious service shortcomings available to local members within the Club to be sure they don’t suffer the same plight. And in this way we all learn what is and isn’t acceptable here.

Where possible we welcome the chance to sort things out with the business but if they won’t listen we simply tell other females in their area to steer clear (we are foxy as in shrewd, canny and astute by nature, don’t forget…). And in the unlikely event that the garage or dealership had signed the FOXY Promise and/or was listed at the new female friendly approved website, we’d reserve the right to remove them from any FOXY listings (and we would if it was the right thing to do, trust me).

In this instance the car was a fairly new LandRover and I think it was still in warranty. Within yards of the dealership and after an expensive servicing the car developed a fault which the driver associated with the work carried out during the car servicing. The dealership staff maintained that this was a new problem and that it would be a separate job and therefore chargeable. No deal in short and no compromise either.

Now this lady knew her stuff and made it clear that she wanted things sorted out for free and some compensation into the bargain for her inconvenience. When she arrived at the dealership in West Sussex to explain what she knew to be true,  she was shown into a meeting room where a male panel of senior bods closed ranks on her, told her she was wrong and, in her words, tried to intimidate her.

At the back of this room sat her two daughters one of whom she had given her mobile phone to, to entertain her whilst Mum sought a solution.

complaint

After their meeting, when there was no sign of any compromise from the dealer team, they retired to compare notes and Mum went back to sit with her daughters.

Imagine her surprise when the daughter with the phone told her that she’d discovered that the phone could record messages so she’d recorded their conversation and as they played it back together Mum and her daughters all had a laugh at how poorly she had been treated.

This exchange was disturbed by a member of the dealer team who abruptly left the room and told his colleagues they’d been recorded. The long and the short of it was that our very foxy lady driver did a lot better than she imagined and was asked to promise not to publish her tape on YouTube.

Oh that she has kept this recording for FOXY dealership training purposes…

The moral to this story is, when you are in the right and you are dealing with unreasonable people, take someone with you to witness or record proceedings. Or if you aren’t as confident as the lady in this story, join FOXY first and we’ll hold your hand through the experience.

Our lady now has an alternative garage provider who is also servicing her farm equipment including tractors ;-) .

FOXY Choice has yet to contact this dealership, despite them being well known and within a reasonable distance of FOXY HQ but when we do I shall explain that their need for female friendly staff training is a whole lot more urgent than they probably realise.

Good on you Mum (and her telecom-savvy daughter of course…)

FOXY Steph

“Don’t let a man put anything over on you except an umbrella.”
Mae West