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Tag Archives: garages
A motor industry makeover resolution
It’s New Years Day and a time when our thoughts are supposed to turn to resolutions for the year ahead. And mine has landed on the ‘imperfect but with many good bits’ motor industry that I believe can be helped … Continue reading
Posted in women
Tagged FOXY Choice, garage code, garages, industry makeover, new cars, UK motor industry, used cars
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How to attract the right female talent
The motor industry needs more of the right females at the top of the UK motor industry but how do we get them there? I spoke about ‘marketing used cars to women’ at the AM conference’s Used Car Market trade … Continue reading
Posted in female friendly garages, garage services
Tagged AM Used Car Market Conference 2010, Female Business Ambassador, female friendly garages, FOXY Choice, franchise dealerships, garages
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Empty female friendly promises
It’s all too easy to write ‘we are a female friendly garage’ at a website yet not have an inkling what this entails. Very often businesses think equality means treating men and women the same and perhaps some garages think … Continue reading
Posted in female friendly garages
Tagged female friendly businesses, franchised car dealerships, garages, good garage guide
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Is your garage good enough?
Car safety is a topic I feel passionately about and few motorists understand that their garage choice could well be a matter of life and death. Choose a bad garage by accident and you could be compromising your family safety. … Continue reading
Everyone can be a business expert
Apparently if I work harder I could become a business expert in my subject. Which could be ‘garages’ or ‘female friendly businesses’ as things stand I suppose. Or both of course. According to Malcolm Gladwell in his Outliers book that … Continue reading
Posted in female friendly garages, garage services
Tagged female friendly garages, garages, Malcolm Gladwell
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The Female Friendly Code for UK garages
Garages that have signed FOXY’s Female Friendly Code can be relied on to provide Experienced and qualified staff to repair your car and inform you about important safety matters Fixed price menu and/or written quote prior to all work Local … Continue reading
Posted in female friendly garages, garage services
Tagged Female friendly code, garages
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Female friendly garages reach new female customers
Genuinely female friendly good garages who are worried about losing business might do well to consider marketing themselves as female friendly to attract new women customers in today’s recession-like times. As the gaps between car servicing periods lengthen (and appeal … Continue reading
Posted in female friendly garages, garage services
Tagged aftersales, car dealerships, FOXY Choice, garages, Trend Tracker
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Garages that pay commission are rarely female friendly
Whilst it’s easy for UK garages to claim to be good and/or female friendly without having to prove it, surely there should be some substance behind these claims as well as a means to monitor the situation if things go … Continue reading
Posted in female friendly garages, garage services
Tagged fastfits, FOXY Choice, FOXY Lady Drivers Club, FOXY Promise, garages
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