Tag Archives: garages

A motor industry makeover resolution

It’s New Years Day and a time when our thoughts are supposed to turn to resolutions for the year ahead. And mine has landed on the ‘imperfect but with many good bits’ motor industry that I believe can be helped … Continue reading

Posted in women | Tagged , , , , , , | Comments Off

How to attract the right female talent

The motor industry needs more of the right females at the top of the UK motor industry but how do we get them there? I spoke about ‘marketing used cars to women’ at the AM conference’s Used Car Market trade … Continue reading

Posted in female friendly garages, garage services | Tagged , , , , , | Comments Off

Empty female friendly promises

It’s all too easy to write ‘we are a female friendly garage’ at a website yet not have an inkling what this entails.  Very often businesses think equality means treating men and women the same and perhaps some garages think … Continue reading

Posted in female friendly garages | Tagged , , , | Comments Off

Is your garage good enough?

Car safety is a topic I feel passionately about and few motorists understand that their garage choice could well be a matter of life and death. Choose a bad garage by accident and you could be compromising your family safety. … Continue reading

Posted in garage services | Tagged , , , | Comments Off

Everyone can be a business expert

Apparently if I work harder I could become a business expert in my subject. Which could be ‘garages’ or ‘female friendly businesses’ as things stand I suppose. Or both of course. According to Malcolm Gladwell in his Outliers book that … Continue reading

Posted in female friendly garages, garage services | Tagged , , | Comments Off

The Female Friendly Code for UK garages

Garages that have signed FOXY’s Female Friendly Code can be relied on to provide Experienced and qualified staff to repair your car and inform you about important safety matters Fixed price menu and/or written quote prior to all work Local … Continue reading

Posted in female friendly garages, garage services | Tagged , | Comments Off

Female friendly garages reach new female customers

Genuinely female friendly good garages who are worried about losing business might do well to consider marketing themselves as female friendly to attract new women customers in today’s recession-like times. As the gaps between car servicing periods lengthen (and appeal … Continue reading

Posted in female friendly garages, garage services | Tagged , , , , | Comments Off

Garages that pay commission are rarely female friendly

Whilst it’s easy for UK garages to claim to be good and/or female friendly without having to prove it, surely there should be some substance behind these claims as well as a means to monitor the situation if things go … Continue reading

Posted in female friendly garages, garage services | Tagged , , , , | Comments Off