According to a lot of motorists surveyed by motoring magazine Auto Express, the top ten ‘good motor insurers’ (that quote for women drivers too)’ include many that look after affinity groups. In my humble opinion based on experience 
this illustrates that when you get your target market right you can identify their needs and look after them properly… These brand names include well respected NFU Mutual, RIAS, Saga, Liverpool Victoria, Frizzell, M&S and Cooperative (and Swiftcover did well on value-for-money, behind NFU).
Of the mainstream insurance names you will recognise are Prudential (who we don’t hear of much for women drivers by the way) and Royal Sun Alliance (whose advertising brand is More Than and features the lucky dog…). That makes a total of nine and you might be surprised to hear that the missing name is Adrian Flux (in 7th position above M&S, the Pru and Cooperative) which is a great performance.
We know and like Adrian Flux through previous classic car insurance dealings and have watched them grow without hearing the usual criticisms about customer service and claims handling. They were ahead of the game when it came to multiple car policies and they would always quote for unusual vehicles, cherished, classics and vintage. Similar to the affinity team, Adrian Flux got close to a lot of car clubs so they could understand their market and do a good job. This is recognition for these efforts – well done.
In the ‘not very well done’ pile are Tesco, Kwik-Fit, Budget, Endsleigh and Aviva (used to be Norwich Union with that cringe-making Quote Me Happy ad…). Plenty more in the ‘fairly awful heap’ including Cornhill Direct (I don’t know them), AXA, Swinton (I don’t think they should be here), AIG (not surprised…), Diamond (for women drivers and part of Admiral Group), AA and Quinn Direct (Northern Ireland I believe).
Just for the record Tesco is bottom of the breakdown rescue performance chart with the AA (another surprise) performing badly for value-for-money. LV=’s Britannia Rescue comes in at the top of the charts, followed by GEM Motoring Assist, Autonational Rescue, AutoAid (great value for homecover in particular) and Mondial.
The Auto Express car insurance surveys are more reliable for women drivers than many others because their survey samples are usually huge. And I like this information because it pays to shop around for user feedback not just price… which is why members of FOXY Lady Drivers Club compare notes within the Club to help each other I guess.
FOXY Steph