If you type ‘female friendly’ into Google you get a list of the most popular searches made when marketing to women.

‘Female friendly’ on its own produces some 4m results (anything to do with female and the internet brings sex up the rankings, be careful) but both FOXY Lady Drivers Club and FOXY Choice are listed well here.

For some reason the next most popular search is for female friendly positions (ho hum sex again I s’pose)…

Third is ‘female friendly garages’ with c200k results and where the Club, FOXY Choice
and femalefriendlyapproved.com are very well listed as you’d expect…

…then femalefriendlyapproved with good FOXY billing again.

The point is that the USA, Canada and Australia are much more advanced in terms of marketing female friendly businesses than we are in the UK yet.

Is this because UK women are less aware of female friendly businesses or don’t realise that female friendly ones have usually raised the service benchmark compared to others?

FOXY’s take is that female friendly garages and dealerships (and perhaps the same is true in other male dominated industries) try harder than the rest because women are more demanding shoppers than most men and we tend to spend most of the household budget so we really do count as valuable customers. And we do more homework (often online) than men when it comes to big ticket purchases.

So, having made the grade as a FOXY approved female friendly garage (that has signed the FOXY Promise and is ready for female feedback of all kinds), chances are it’ll be one of the best for discerning men too. Whereas many garages that promote themselves to men and women alike usually expect women to like what men do.

As if…

What planet…?

FOXY Steph

It would be futile to attempt to fit women into a masculine pattern of attitudes, skills and abilities and disastrous to force them to suppress their specifically female characteristics and abilities by keeping up the pretence that there are no differences between the sexes.

Arianna Huffington, Founder, The Huffington Post