Whilst Toyota is taking one day at a time to cope with major quality and image problems, Ford is quick to present its special Spring car discounts of up to £5,000 for new car sales including many sporty Zetec models – many of these offers are bound to attract women drivers and their families.

Surely this is Ford’s opportunity to move back into the Number One position – it’s a known brand, these are good deals and anyone selling a Toyota might be tempted to change brands as things stand…

The following prices are for new car orders confirmed by March 31, bought via a participating Ford dealer,  registered by June 30 and subject to taking out a Ford Options deal (which may be worth taking even if you don’t need the finance).  Other sales offers in 2010 still stand, subject to terms and conditions and similarly guaranteed to the end of June.

The underlying message from Ford is clear – tell us what you want and we’ll be flexible. More flexible in March because the scrappage scheme* has been extended until the 31st but still flexible until the end of June.

NEW FORD PRICES (guidelines at least)

*The scrappage discount of £2,000 also applies to these prices other than the Ka where the additional scrappage discount is reduced to £700.

If you are looking for a female friendly Ford car dealership in Bracknell, Farnborough, Guildford or Wokingham visit FOXY Choice subscriber Inchcape Ford.

If you are looking for a female friendly Ford car dealership in Southampton visit FOXY Choice subscriber Hendy group.

If you are looking for a female friendly Ford car dealership in Cambridge visit FOXY Choice subscriber Marshall Ford.

If you are looking for a female friendly Ford car dealership in Scottish Border towns Peebles and Galashiels visit David Harrison.