Tag Archives: IMI

A FEMALE FRIENDLY motor industry resolution

Is August too early for a New Year resolution to make 2012 a FEMALE FRIENDLY year in the UK motor industry? I look at lots of motor industry websites, read lots of marketing blurb, see lots of job ads and … Continue reading

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Why women ignore retail motor industry careers

Thousands of female university students are ignoring careers in the automotive industry according to a recent Autocar survey. A tiny 3.5% of female university students interviewed would consider a career in the automotive industry although an encouraging 35% said they … Continue reading

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Scottish motoring widow story

“This garage will kill someone, and send the bereaved relatives the bill.” I am observing and assisting a widowed lady who has just joined FOXY Lady Drivers Club after having a bad garage experience in Scotland. Her exact sentiments are … Continue reading

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Female Business Ambassadors in the motor industry

Female Business Ambassadors in the male dominated motor industry are important role models who have the ability to make their business more female friendly for women customers AND females who choose a career in their footsteps. To date women in … Continue reading

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Mazda Marketing MX-5 to Men

In an industry where 80% of the workforce is male, female role models are still few and far between so it’s great to hear that Mazda has just appointed a female Marketing Director. In my new role as IMI Automotive … Continue reading

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Garage girls paint cars in North London

Are you artistic? Can you paint? Some of us can and others can’t. My sister-in-law, step-daughter and niece can, for example, but my son and I can’t ;-(. Perhaps when thinking about this your mind has instantly conjured up delicious … Continue reading

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Calling all girls looking for their first job…

Girls looking for a challenging career in marketing, sales, finance, technology and administration areas should seriously consider the UK motor industry; it is crying out for your talents in future. My particular interest is to enthuse young girls who might … Continue reading

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Motor industry women get training bonus

To get ahead in their career, women often need to be seen to be as good as men and more… Indeed it might be argued that in a man’s world, as the UK motor industry undoubtedly is, why would they … Continue reading

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