Tag Archives: independent garages
When is a fixed price not a fixed price?
The ASA upheld a complaint about a recent Toyota advert which claimed that its fixed price car servicing offer meant what it said, whereas some garages were more likely to add extras to theirs. We knew what Toyota meant and … Continue reading
Posted in garage services
Tagged car servicing, fastfits, franchised dealerships, Good Garage Scheme, Halfords Autocentres, independent garages, industry standards, Toyota dealerships
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Brunswick Garage sets the foxy standard
Readers of my blog will know that I have firm views about garage quality standards and that even I find the industry’s competing schemes to be confusing from a motorists point of view. But in an industry with such a … Continue reading
Posted in female friendly
Tagged Andy Savva, Brunswick Garage, independent garages, New Southgate, North London, women drivers
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Female fog factor re garage choices
Car maintenance, including MOTs, car repairs and all aspects of their routine servicing is a £9bn sector of the UK motor industry which is dominated by independent players. The older the car the more likely it is maintained where overheads … Continue reading
Posted in garage services, women drivers
Tagged Block Exemption, car maintenance, FOXY Choice, franchised dealerships, independent garages
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Garages compete for the female purse
Car servicing is very valuable business for independent garages, fastfits and franchised car dealerships. By keeping in touch with local women drivers who have been or might become future customers garages are more likely to see us more often, for … Continue reading
Posted in garage services, motoring, women drivers
Tagged car dealerships, car servicing, customer loyalty, FOXY Choice, independent garages
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Do women drivers haggle in garages?
I have just read an interesting article claiming that independent garages are better equipped to cope wth the effects of the recession than main franchised dealers. According to Colin Bruder of Network Automotive, independent garages are more flexible and more … Continue reading
Posted in garage services, marketing to women, women drivers
Tagged Falkland Performance, franchised dealerships, independent garages, Network Automotive, new car dealerships
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