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Tag Archives: marketing to women
A FEMALE FRIENDLY motor industry resolution
Is August too early for a New Year resolution to make 2012 a FEMALE FRIENDLY year in the UK motor industry? I look at lots of motor industry websites, read lots of marketing blurb, see lots of job ads and … Continue reading
Posted in women
Tagged 2012, female friendly garages, IMI, marketing to women, New Year resolution, RMI, SMTA, UK motor industry
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What makes a good garage website for women?
We still come across garages that don’t have their own garage services website. Independents with a template page perhaps, hosted by a big directory name or simply a free classified listing. Or several listings, for that matter, including expired links… … Continue reading
Posted in garage services
Tagged female friendly garages, good websites for women, marketing to women
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A handbag with this Madam?
An innovative tyre retailer is selling handbags recycled from inner tubes. Is shopping for car tyres a female friendly experience? Not in my experience. Essential car safety items of course but surely much of a muchness regardless of the detail… … Continue reading
Posted in marketing to women
Tagged car tyres, handbags, marketing to women, Passchal, Waukegan Tire
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The sign of a female friendly business
I am not at all surprised to read that men and women have different relationships with big brands. Whether we like it or not, genders display stereotypical differences from birth so perhaps we should just accept this and not try … Continue reading
Marketing to women in the UK
It’s not rocket science nor is it feminism prioritising the female buyer when she’s the one that makes the majority of the buying decisions. For example, if you wanted to talk to the decision maker in a B2B set up … Continue reading
Posted in marketing to women, women
Tagged FOXY Choice, marketing to women, UK motor industry, women drivers
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How to sell cars and garage services to women
FOXY provides marketing services to help garages and dealerships become [and be seen as] more female friendly and my specialist subject is marketing to women so I do have a vested interest in this subject… Why bother making the industry … Continue reading
Posted in female friendly garages, marketing to women, women drivers
Tagged female friendly garages, FOXY Choice, marketing to women
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Do women drivers need female friendly car parks?
At first I thought this was a joke from Nationwide Autocentres in their latest newsletter but it isn’t. According to car sales giant Motorpoint who decided to ask, 77% of those they sampled thought women needed their own shopping car … Continue reading
How garages can win new business in 2010
Despite the doom and gloom of 2010 there are new market opportunities just around the corner that many garages may not have considered yet. For example, more motorists than ever are keeping cars longer and need trustworthy garages to keep … Continue reading
Posted in female friendly garages, garage services, marketing to women, women drivers
Tagged 2010, business tips, FOXY Choice, FOXY Lady Drivers Club, marketing to women, UK garages
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Under the counter underwear traffic in Iran
How easy it is for me to complain about a lack of female friendly businesses in the UK and about ways that many market towards women. Whilst many businesses do have failings here, such as in the UK motor industry, … Continue reading