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Tag Archives: marketing to women
The sign of a female friendly business
I am not at all surprised to read that men and women have different relationships with big brands. Whether we like it or not, genders display stereotypical differences from birth so perhaps we should just accept this and not try … Continue reading
Marketing to women in the UK
It’s not rocket science nor is it feminism prioritising the female buyer when she’s the one that makes the majority of the buying decisions. For example, if you wanted to talk to the decision maker in a B2B set up … Continue reading
Posted in marketing to women, women
Tagged FOXY Choice, marketing to women, UK motor industry, women drivers
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How to sell cars and garage services to women
FOXY provides marketing services to help garages and dealerships become [and be seen as] more female friendly and my specialist subject is marketing to women so I do have a vested interest in this subject… Why bother making the industry … Continue reading
Posted in female friendly, marketing to women, women drivers
Tagged female friendly, FOXY Choice, marketing to women
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Do women drivers need female friendly car parks?
At first I thought this was a joke from Nationwide Autocentres in their latest newsletter but it isn’t. According to car sales giant Motorpoint who decided to ask, 77% of those they sampled thought women needed their own shopping car … Continue reading
Posted in female friendly, marketing to women, women drivers
Tagged FOXY Choice, good garage guide, marketing to women, Motorpoint
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How garages can win new business in 2010
Despite the doom and gloom of 2010 there are new market opportunities just around the corner that many garages may not have considered yet. For example, more motorists than ever are keeping cars longer and need trustworthy garages to keep … Continue reading
Under the counter underwear traffic in Iran
How easy it is for me to complain about a lack of female friendly businesses in the UK and about ways that many market towards women. Whilst many businesses do have failings here, such as in the UK motor industry, … Continue reading
Garages that get it right for women
Do women demand different standards from men? Stupid question in my book but you have to ask, in case someone thinks differently and wishes to have their say (and are most welcome so to do…). Of course women have different … Continue reading
Posted in female friendly, garage services, marketing to women
Tagged marketing to women
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Do we need female friendly businesses?
In an ideal world all businesses would be female friendly so that’d be a minimum standard for all. But in male oriented environments like garages, car showrooms, DIY stores and computer/gadget shops among many others perhaps there is a need … Continue reading
About female friendly businesses
I posted a topic in motor industry AM-Online’s forum about female friendly car manufacturers and franchised dealerships marketing to women. My personal opinion, based on everday anecdotal evidence, is that very few UK garages and main dealerships know what women … Continue reading
The customer should be Queen in a recession
What’s your business strategy in this recession? I hope you are doing well – many independent garages are I find, and perhaps that is because their aftersales prices are often (but not always) cheaper than dealers, combined with the fact … Continue reading