Tag Archives: marketing to women

Marketing to women in the UK

Posted on April 5, 2010 by foxysteph | Comments Off

It’s not rocket science nor is it feminism prioritising the female buyer when she’s the one that makes the majority of the buying decisions. For example, if you wanted to talk to the decision maker in a B2B set up … Continue reading →

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How to sell cars and garage services to women

Posted on February 22, 2010 by foxysteph | Comments Off

FOXY provides marketing services to help garages and dealerships become [and be seen as] more female friendly and my specialist subject is marketing to women so I do have a vested interest in this subject… Why bother making the industry … Continue reading →

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Do women drivers need female friendly car parks?

Posted on February 1, 2010 by foxysteph | 2 Comments

At first I thought this was a joke from Nationwide Autocentres in their latest newsletter but it isn’t. According to car sales giant Motorpoint who decided to ask, 77% of those they sampled thought women needed their own shopping car … Continue reading →

Posted in female friendly, marketing to women, women drivers | Tagged , , , | 2 Comments

How garages can win new business in 2010

Posted on December 22, 2009 by foxysteph | Comments Off

Despite the doom and gloom of 2010 there are new market opportunities just around the corner that many garages may not have considered yet. For example, more motorists than ever are keeping cars longer and need trustworthy garages to keep … Continue reading →

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Under the counter underwear traffic in Iran

Posted on September 28, 2009 by foxysteph | Comments Off

How easy it is for me to complain about a lack of female friendly businesses in the UK and about ways that many market towards women. Whilst many businesses do have failings here, such as in the UK motor industry, … Continue reading →

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