Ok the Fiat 500 is a cute car but will pink sell it to young women drivers as a fashion accessory as their marketers suggest.

A pink Fiat for the girls

And if young women drivers decide to buy a new pink car do they realise that they may struggle to sell or exchange it, come the time.

Or is colouring it pink a lazy marketing tactic from those who want to be seen as female friendly to attract a female audience but don’t really know enough about the female psyche.

I have heard that Sheilas Wheels car insurance for women sells well to gays because they love the pink thing.

Is this what Fiat wants?

Or is any publicity better than none in today’s tough car sales environment.

And if anyone from Fiat is reading this and can tell me that their research confirms that young women drivers want and are happy to pay £1000 more for a pink car (regardless of added on board value) I’ll happily apologise for being a tad negative here.

FOXY Steph