Tag Archives: SMMT

Dear Mr Publisher…

Posted on July 29, 2010 by foxysteph

Dear Mr/Mrs Publisher. Why aren’t there any dedicated motoring magazines for women? See the typical magazine titles if you don’t believe me; look at the colours, the cover cars and the headings… they’re SO obviously for men. And yes I … Continue reading →

Posted in buying a new car, marketing to women | Tagged , , , | Leave a comment

Motor industry history lesson worth repeating

Posted on July 19, 2010 by foxysteph

When high cost/low volume motor car producer British Leyland wanted Margaret Thatcher to bail them out this is what she said at a dinner given by the Society of Motor Manufacturers and Traders (SMMT) on 6 October 1979… “This year … Continue reading →

Posted in UK motor industry, garage services | Tagged , , | Leave a comment

Are more measurably good garages on the horizon?

Posted on July 1, 2010 by foxysteph

I was interested to read in Motor Trader that the Motor Codes Scheme is close to second stage OFT full approval for their service and repair code. But is this in all motorists best interests? I have my doubts unless … Continue reading →

Posted in female friendly, garage services | Tagged , , , | Leave a comment

Is the garage Motor Code good enough?

Posted on November 1, 2009 by foxysteph

Believe it or not, FOXY is a supporter of the Motor Codes (service and repair) garage code within the trade but we do not think it is ready to promote to the general public even after 15 months. Certainly we … Continue reading →

Posted in garage services | Tagged , , , | Leave a comment

Foxy female motorists will shop online

Posted on October 3, 2009 by foxysteph

Pre recession, motor industry research claims that c£17m is lost by UK car dealerships every week when women drivers walk out of car showrooms. Why do they do this and why is the industry not doing anything about this? The … Continue reading →

Posted in female friendly, marketing to women, women drivers | Tagged , , , | Leave a comment