Women drivers could be wasting money when they purchase a new car because they are not haggling down the price.

According to a study by Sainsbury's Finance, British motorists are losing £286 million at car-buying time by failing to ask for a lower price.

Despite 1.5 million drivers set to buy a new car between March and August this year, almost 200,000 said that they would not try to get a better deal. If they did, they would receive average estimated savings of £1,468.

Head of Sainsbury's Loans Steven Baillie said: "Our latest research reveals that the number of people looking to buy a brand new car has dropped by more than half a million on the previous six months.

"Clearly people are more concerned about their finances and so those still looking to buy should haggle as hard as possible."

The firm recently discovered that spending on new vehicles is set to drop by £11 billion during 2008.

Find out about a female-friendly information and support service at car buying time.

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