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Motorists urged to 'drive sexy'
Foxy lady drivers prefer new car dealerships that have signed the female friendly FOXY Promise© to never knowingly overcharge, patronise or sell women motorists' services they don't need.
Women drivers keen to spice up their commute to work may welcome a new campaign from Peugeot.
The manufacturer's DriveSexy initiative has been set up to champion a positive attitude towards motoring and other road users.
It stated: "This is driving as a form of courtship - courteous, considerate and obstructive."
Male and female motorists keen to embrace this new attitude to driving are being encouraged to smile at the person in the car next to them when stopped at lights and wave at a traffic warden.
Peugeot urged road users to try and recapture the feeling they got when they bought their first car.
It said drivers should embrace the fun, the freedom and the knowledge they can go anywhere, meet anyone and do anything.
Meanwhile, women motorists considering buying a new vehicle in the coming months may want to take a look at the latest Peugeot 107, 207 and 308 Verve models.
According to the manufacturer, the special editions include more equipment than previous versions - making them better value for money and more desirable.
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