Tired driver campaign welcomed
The new campaign targeting those drivers who take to the wheel when tired has been backed by Sainsbury's Car Insurance.
According to the company, the government campaign is much-needed following research it carried out revealing the dangerous habits of both men and women drivers.
Some 68 per cent of drivers surveyed by Sainsbury's said that they engaged in some form of potentially dangerous driving activity in any given month, while 34 per cent said they drive while they feel tired.
"It can be tempting for motorists on long journeys to just push on through the tiredness, but taking at least the recommended break of 15 minutes every two hours could be the difference between having an accident or arriving safely," Joanne Mallon, manager of Sainsbury's Car Insurance, said.
Recently, car insurance company Sheila's Wheels said that women are statistically safer drivers than men, claiming they are less likely to be involved in larger accidents involving big car insurance claims.
Home Office figures support this point of view, suggesting more men than women could be among the 41 per cent who Sainsbury's found eat or drink at the wheel, a dangerous driving practice.
Steph Savill, founder of FOXY Lady Drivers Club felt sure that most female motorists were safe drivers and unlikely to be found snacking whilst driving their vehicle. "We know that one of the top priorities for women drivers is their personal safety and that of the cars they buy and run.
"Maybe it's because they are more likely to have children with them in their car, hence their naturally caring instinct not to take risks when they are tired or feeling peckish."
Find out how women drivers run safer cars.
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