Car insurance firm esure has replaced its standard no claim discount protection with a 'protection for life', something that could be good news for female motorists.

Foxy lady drivers could be interested in the scheme, which offers drivers a guaranteed discount level - regardless of any claims made during the life of their esure policy.

The firm said research they commissioned showed 37 per cent of drivers are not aware there is usually a set limit to the number of claims they can make on their policy before their discount protection is overridden.

Head of risk and underwriting at esure Mike Pickard said: "This will give peace of mind to drivers with us and to those who join us that their protected no claim discount level remains safe even if they suffer more than the occasional claim."

The scheme is subject to continuing eligibility and the user's policy remaining in force and does not protect the premium from going up.

Existing esure customers will also benefit as those policy holders already on a standard discount protection are automatically being upgraded to the new cover.

Find out where foxy lady drivers shop for the best insurance deals for women.

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