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How to win new business by promoting female employees
An innovative marketing service in the UK motor industry is promoting garages with a Female Business Ambassador© so that local motorists can deal with a woman, if they prefer.
In an industry with an image problem and where 80% of the workforce is male, the prospect of a garage visit can be very daunting for many women who worry about being patronised, ripped off or baffled by unnecessary motoring jargon. So much so that many women postpone important car servicing visits in between MOTs meaning that their cars might be less well maintained and therefore less safe than they could be. This is also a huge business opportunity for genuinely female friendly garages that are doing all the right things to make women drivers feel welcome when they visit their business.
An innovative marketing service, FOXY Choice, promotes garages that sign their female friendly FOXY Promise© to 'never overcharge, patronise or sell women services they do not need.' They can then nominate a Female Business Ambassador© and promote quality logos and awards, customer services, facilities and whether they are near shops or local leisure facilities.
FOXY founder Steph Savill believes that the presence of a Female Business Ambassador© can be a reassuring sign for many women and may well be appreciated by men too.
By introducing women to genuinely female friendly garages Steph is helping to make the garage experience more enjoyable for women. She is also promoting the UK motor industry as an attractive career choice for females, especially those that want to make a genuine difference to customer service levels in future.
For more information...
About FOXY Choice - www.foxychoice.com - tel: 01903 879988
FOXY Choice identifies and promotes the best and female friendly garages. Subscribers sign the female friendly FOXY Promise to 'never overcharge, patronise or sell women services they don't need' and receive a package of female friendly marketing services including website entry, SEO services, marketing collateral for their reception, website, stationery & advertising, specialist promotions with sister company FOXY Lady Drivers Club www.foxyladydrivers.com and online PR.
About Steph Savill - steph@foxychoice.com - tel: 01903 879988
Steph Savill runs award winning FOXY Lady Drivers Club www.foxyladydrivers.com, a motoring support network for women and FOXY Choice www.foxychoice.com a marketing services agency for female friendly garages. She is a Women's Enterprise Ambassador, appointed by the South East England Development Agency (SEEDA) and actively promotes the entrepreneurial benefits of being a woman in business as well as encouraging females to consider a career in the UK motor retail industry by putting the spotlight on ones that are doing a great job.
What does FOXY membership cost and include?
How to join FOXY