FOXY is a memorable female brand which supports women in male-dominated businesses, as in the UK motor industry.

We appreciate that 80% of all consumer goods decisions involve women and that more than 60% of us buy online more than once a week. When it comes to shopping for expensive items, including most garage services and new cars, women like to do their homework in advance by comparing similar products, their value for money and asking other females for feedback.

If big businesses like Tesco and M&S can value the female purse and make a fuss of us, why should we put up with feeling less welcome in less friendly shopping areas such as garages, dealerships and car showrooms?

The answer is that you don't have to feel less welcome any more because FOXY chooses to work with the best female-friendly businesses there are and, supported by member feedback, we then monitor their behaviour.

From FOXY's perspective, it's not so much a case of negotiating better services for beleaguered women ;-), it's more the need to raise existing customer service levels so women are catered for. The end result is happier and more satisfied customers, whether female or male.

Our feminine winking fox™ is designed to encapsulate the very essence of the FOXY Ladies that join us, being 'stylish and attractive' as well as 'canny, shrewd and perceptive'. It was conceived by South West artist Claire Boundy.

More about membership

Join Now

FOXY Drivers Limited, trading as FOXY Lady Drivers Club, is registered in England & Wales No 5071266 with registered offices at The Courtyard, Beeding Court, Steyning, West Sussex BN44 3TN. FOXY Drivers Limited is registered for VAT, number 841 3841 35.