Women who are wary about male dominated garages and mechanics that tend to baffle them with technical jargon will be impressed by Volkswagen’s new 100% transparent garage service at their Stourbridge showroom in Worcestershire.
Not just a promise to be more open in future Volkswagen has gone that extra mile and opened up their Volkswagen Stourbridge showroom by removing its workshop walls.
This then provides a glass encased inspection area for customers so everyone can see exactly what’s going on. They can also ask for the work to be explained to them by a qualified technician whilst their car is being inspected.
As you can see in the photograph, the inspection area is actually a glass framed enclosure and customers can see precisely what is being done to their car, even when it is on a vehicle ramp.
This sort of transparency is precisely what is needed to reassure worried women about garage workmanship standards and ethics. If you have nothing to hide, you will get brownie points for showing this off.
Not just transparency but extra value for money as well… because every VW to visit Stourbridge Volkswagen in Audnam will receive the offer of a complementary 34-point express visual check. Those that want to take advantage of this can then escort Vince Baker who will explain this in layman’s terms, providing a greater insight into the car’s condition and helping to build a much needed relationship of trust with a view to the future.
The pilot service has cost Volkswagen UK £70,000 to install we are told, and if successful it may be rolled out across the UK network.
We would certainly support this female friendly approach in future. Indeed it’s one of the reasons why Stourbridge Volkswagen is a FOXY Choice approved female friendly garage that we are happy to introduce to members of FOXY Lady Drivers Club.