It can’t just be me that links bad media PR with the brand name Kwik-Fit.
But is this because they’re more likely to be targeted in national ‘sting’ operations, as one of the biggest UK garage groups, when a publication wants national not local coverage?
Maybe the time is right to bury that bad PR once and for all Kwik-Fit?
If you want to walk the FOXY walk we’d be happy to work with you to defend your business and promote that message.
Here’s why we’re suggesting this matters, as an example of how damaging this sort of PR can be. Here’s the latest rip off tale of customer woe about Kwik-Fit along these lines…
So what are you doing about this, Itochu (who owns Kwik-Fit)? Probably lots is happening behind the scenes that few motorists know of.
So I’d like to invite you to join our network of FOXY Lady Approved garages so we can police your quality standards and together we’ll put the record straight – one way or another.
To join the FOXY Lady Approved garage network
To join us and start the ball rolling you’d need to…
1/ Get Kwik-Fit staff to sign the FOXY Promise to ‘never overcharge, patronise or sell us anything we don’t need’.
2/ Demonstrate EITHER staff on the IMI Professional Register OR that branches are members of a Chartered Trading Standards Approved Code of Practice scheme like The Motor Ombudsman, Trust My Garage or Bosch Car Service.
As such, Kwik-Fit Directors and Centre Managers could not incentivise retail staff to sell certain products or services motorists’ don’t need.
3/ Confirm performance levels by regular female feedback.
PS: FOXY has its own complaints handling processes which it’d happily share with Kwik-Fit re women drivers.
Is this too much to ask of Kwik-Fit?
Undoubtedly Kwik-Fit does a lot of good work but it’s a big operation and wherever staff are involved, there’s room for human error. But if Kwik-Fit wants to do a better job, we’re here to help them move the bar upwards in terms of customer service.
They’d need to make a commitment to better motoring services for women, by working with us.
And we’d then be in a position to stick up for them when the media turns on them again.
As I see it, this’d be good for the automotive industry as well. Because they get tarnished by customers’ bad tales, fairly or otherwise.
By all means give me a ring on 01903 879988 to get the ball rolling.
You really should do something Itochu and standing up for your business values, working with us, sounds like a positive way to make a difference.
To have your say about Kwik-Fit. please use Twitter and our @FOXYTweets feed.