We have a new homepage for the Club’s website making it easier for visitors to see what we do.
Until now we’ve focused our sales efforts on individual female motorists but we also have new membership packages for employers, groups and associations so we need to get this message across as well.
This has required us to look for, identify and advantage new business partners where there is a genuine and reciprocal business case.
And we’re working with some great partners I’m delighted to say.
Three Different Types of Business Partnership
Just to explain where we’re starting from here. FOXY Lady Drivers Club is run on a not for profit basis. This means no salaries for the individuals that work here. Profits are called surpluses and they get re-invested in the business.
Clearly we do need to earn some money, so the Club is funded by key business partners including the FOXY Lady Approved garages, car dealers and tyre centres our sister website FOXY Choice manages, identifying, promoting and monitoring as female friendly, ahead of others.
These businesses support us through an annual subscription to one of our approved networks in exchange for female friendly marketing services which include gift memberships of The Club for their female customers. In this way we can help these business partners grow their female fan club by keeping in touch with them in-between motoring-related purchases.
We also work with remarkable business groups and associations that are largely run by and for women – this means we understand each other’s perspective. Businesses like Mumpreneurs Networking Club, named groups within The Athena Network and certain WI Federations can give their female customers/members free gift membership of FOXY Lady Drivers Club within this partnership.
We also recognise and reward our business partners that supply Club members with specialist benefits such as VIP car checks, airport parking, legal, motor claims and anxiety support services. So they can benefit from this relationship as well, we allow their female customers to claim free gift memberships of the Club as a gesture of our goodwill here.
Do have a look at our new partners’ scheme page to see what we’re offering. And if you would like to enquire about a new business partnership, in line with others on offer, please introduce yourself and your business to me via firstname.lastname@example.org.
Or by all means sign up for our monthly e-newsletter and keep in touch that way.